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Does Dion Dawkins think this could be the year the Bills go to the Super Bowl?

@carrieberkk

3.8M followers · usually 1.2K views a post

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6.9K

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352

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Why it worked

The video leverages the popularity of the NFL and a specific team (Buffalo Bills) to engage viewers. The inclusion of a player like Dion Dawkins adds star power, and the cryptic yet hopeful response to the Super Bowl question creates intrigue and encourages discussion.

Summary

A reporter asks Buffalo Bills player Dion Dawkins if this is the year the Bills go to the Super Bowl. Dawkins responds cryptically, suggesting that speaking too much about it could bring bad luck, but implies they have a good start to the season.

Structure

1Reporter asks about Bills going to the Super Bowl
2Dawkins responds with a cryptic answer about not speaking too much
3Dawkins explains the 'football gods' can curse them
4Dawkins states they have a great head start
5Dawkins invites the reporter to the first home game

Product placement

Buffalo Bills logo and team branding are visible. The reporter is holding a microphone, and Dion Dawkins is also holding a microphone. The background shows various sponsor logos including "BETMGM", "JSX", "AUTHENTIC", "VELOCITY BLACK", and "CASAMIGOS".

Call to action

You should come on up and enjoy some love.

On-screen text

Does Dion Dawkins think this could be the year the Bills go to the Super Bowl? Super Bowl This is the start of that year You got to start before you finish So, I'm going to say we have a good start Well, what does that mean? Does that mean we're going to the Super Bowl or not? That means you don't want to speak too much because you can be cursed The football gods are for real So, I want to say like we have a great head start Okay Well, I'll be following along First home game, new new stadium, Thursday