why "copying" is not always a bad thing

@nat.lucyy

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Why it worked

The video taps into a common consumer experience of encountering store-brand dupes and offers a nuanced perspective on their value. The creator's personal journey from trying a convenient dupe to desiring the original product makes the content relatable and aspirational.

Summary

The creator discusses how competition and product dupes can be beneficial, using Trader Joe's olive oil as an example. While the dupe offers convenience, the creator ultimately prefers the original product and is ready to upgrade to it.

Structure

1Introduction to the concept of copying not always being bad
2Trader Joe's dupe of Graza olive oil
3Convenience of the dupe vs. quality of the original
4Creator's decision to upgrade to the original product
5Conclusion: competition can be good

Product placement

Trader Joe's Extra Virgin Olive Oil: ACTS - it is a product being reviewed and discussed for its packaging and taste. Removing it would change the video's content. Graza: ACTS - it is mentioned as the brand being compared to and ultimately desired by the creator. Removing it would change the video's narrative. Komi: APPEARS - it is the platform hosting the creator's bio link, but it does not act in the video. Removing it would not change the video's content.

Original caption

@getgraza so excited to try your olive oil #entrepreneur #business #marketing #marketingtips #businessowner

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why "copying" is not always a bad thing

Transcript

why "copying" is not always a bad thing This is an example that competition is not always a bad thing and dupes are not always bad thing because as we know trader joe's duped graza a couple of months weeks ago and a lot of people are like that's a terrible thing because everyone's just gonna go for the convenient choice just trader joe's this is just like the convenient choices right there gonna grab it but actually I think it's a great opportunity for people to try the product first in a way that's like not a heavy lift for them and then fall in love with the concept and then upgrade to the better thing and that is exactly what's happened here we saw this at trader joe's we were like oh my gosh we've seen these bottles everywhere it's like a graza basically bottle it's super cool let's try it out so we tried it out I'm obsessed with the squeezable bottle concept now it's way more convenient than the screw top but my only problem with this is the olive oil isn't like it doesn't taste as good as like the high quality olive oil and so I am now ready to upgrade to graza which is awesome I basically got to try out this product no cost to them they did not have to pay to acquire me trader joe's actually paid to acquire me and I will now upgrade to graza so competition is not always a bad thing it can actually be a good thing