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If you're running Google Ads and not actively adding negative keywords, you're wasting budget every day on searches that will never convert. Job seekers, students, DIYers, competitors, free seekers, all eating your spend.In this video I walk through the exact process I use to find negative keywords, including the "trigger term" strategy that lets one negative keyword block dozens of related wasteful searches. This is how to find negative keywords in Google Ads #googleadwords #googleads #ppc #DigitalMarketing