Hook

Their other posts in the index, biggest breakout first.
Holy shit this guy's Google Ads account sucks. Can you wanna tell me why in like 10 seconds? Pause the video, comment it now. Okay, fine. I'll tell you. First, you can tell by these icons here, he obviously has the search and display network turned on. We do not want that. I don't care if it's one or both, the other. You turn them all off. Second, he has a Performance Max campaign live. He's obviously a dentist, he's looking to generate leads and local traffic. Do not run PMax, not 90% of the time. Not if you don't know what you're doing. Third, he's not even tracking conversions properly. And of course, you wouldn't have seen this, but I know this because I checked how it's set up. He's tracking call clicks, not actual phone calls. He's tracking form submissions, but I checked the configuration and it's just people who click the button or I think it's actually visit the contact page, which is even worse. You should be tracking actual phone calls, actual form submissions. That is horrible. Once I actually fix these problems and know exactly what's wrong with your Google Ads account, go to the link in my bio, click it, and then get your Google Ads audit.