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9.1Talking HeadOther hook
Hook
Normal People:
@justinfiechter
23.1K followers · usually 870 views a post
Views
7.7K
Likes
709
Comments
23
Shares
1.2K
Why it worked
The video uses a relatable contrast between common excuses and the bold action of business owners, employing a visually striking metaphor of a skydiver to represent risk-taking and preparedness.
Summary
The video contrasts the excuses "normal people" make for not starting a business with the mindset of business owners. It shows a person driving a Ford truck, with text overlaying common excuses, followed by an image of a skydiver reading a book titled "how to deploy parachute" with the text "Business Owners...".
Structure
- 1Normal people's excuses
- 2Driving a car
- 3Business owners' mindset
- 4Skydiver reading a book
Product placement
Ford: it merely APPEARS (a watermark on the steering wheel). Removing it would not change what happens in the video.
On-screen text
Normal People:
"Its Not The Right Time"
"I'm Not Ready Yet"
"I Need To Build A Financial Safety Net First"
Business Owners...
Original caption
The two types of people…#businessowner #smallbusinessowner #fyp #viral #trending
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