It's the 4th option If you're a business owner

@justinfiechter

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Why it worked

The video uses a relatable and slightly provocative statement about business owners experiencing constant crises, which can resonate with the target audience and encourage engagement through shared experience or debate.

Summary

The creator discusses a quote about people being in, coming out of, or headed for a crisis. He then presents being a business owner as a fourth option where one experiences all three states simultaneously.

Structure

1Introduction of a quote about people and crises
2Identification of the quote's source
3Introduction of the 'fourth option'
4Definition of the fourth option as being a business owner
5Explanation of how business owners experience all three crisis states

Product placement

Providence Roofing: appears as a logo on the creator's hat and shirt. Removing it would not change what happens in the video.

On-screen text

It's the 4th option If you're a business owner 😂

Transcript

Original caption

Gotta live it to believe it. #smallbusinessowner #businessowner #fyp #viral #trending

More from @justinfiechter

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All people, all lives are either in a crisis, coming out of a crisis or headed for a crisis. That is a quote from the noticer, from Andy Andrews. Really good book. But, uh, then there's the fourth option, which is being a business owner. And you're all three of those at the same time, all the time.