Why it worked
The video taps into the popular 'digital planning' aesthetic and community on TikTok, showcasing a visually appealing and organized planning process. The use of a popular app like GoodNotes and the relatable content of planning for the week likely resonated with viewers interested in productivity and digital organization.
Summary
The video shows a "Plan With Me" session on an iPad using the GoodNotes app. The creator uses an Apple Pencil to write out to-do lists, schedule events, and add decorative elements like stickers and images to their digital planner. The video highlights the organizational and creative aspects of digital planning.