#CeraVePartner

@kristynhoffman96

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SoundTikTok sound · original sound - kristynhoffman96

Promoted product

CeraVe Hydrating Foaming Oil Cleanser

Why it worked

The video effectively combines a relatable problem (makeup removal and skin cleansing) with a clear solution (the CeraVe cleanser). The influencer's expertise as an esthetician lends credibility, and the demonstration of the product's texture transformation from oil to foam visually engages the viewer.

Summary

A skincare influencer demonstrates the CeraVe Hydrating Foaming Oil Cleanser, emphasizing its ability to effectively remove makeup and cleanse the skin without stripping its barrier. She highlights its gentle formulation with ceramides, squalane oil, and hyaluronic acid, making it suitable for all skin types, including sensitive and dry skin.

Structure

1Introduction: Skin shouldn't feel squeaky clean
2Demonstration: Applying cleanser to remove makeup
3Product reveal: CeraVe Hydrating Foaming Oil Cleanser
4Explanation of benefits: Cleanses, hydrates, strengthens barrier

Original caption

one of my favorite affordable ways to remove a full beat & properly cleanse my skin 🫧 @CeraVe Hydrating Foaming Oil Cleanser ✨ #CeraVePartner #affordableskincare #makeupremover #affordablecleanser #drugstoreskincare

More from @kristynhoffman96

Product placement

CeraVe Hydrating Foaming Oil Cleanser: ACTS - it is used to cleanse the face, and the creator describes its benefits. Removing it would change what happens in the video.

On-screen text

#CeraVePartner

Transcript

Your skin shouldn't sound squeaky clean after cleansing. I've been wearing this full face of makeup all day. I cannot wait to take it off. So allow me to once again show you one of my all-time favorite ways to not only remove my makeup but effectively cleanse my skin without stripping my skin barrier as an esthetician. And the best part is, it starts off as a lightweight oil and then lathers up into this gentle, hydrating foaming cleanser. This is a one-and-done cleanser that will break down makeup, dirt, oil, SPF, while keeping the barrier strong and hydrated. It's got 3 essential ceramides, squalane oil & hyaluronic acid. It leaves your skin feeling clean, soft, and supple, but most importantly, she is gentle. So even the most sensitive skin types can use this one. And for me, as a normal to dry skin girlie, this truly is one of my favorite ways to not only cleanse my skin but remove a full beat. And again, love that she's affordable. This is truly one of my favorite ways to not only cleanse my skin but remove a full beat.