Birthday

@klea.turner

42.2K followers · usually 5.2K views a post

Views

15.7K

Likes

2.0K

Comments

59

Shares

88

Promoted product

Etsy shophttps://www.etsy.com/shop/KleMaison ↗

Why it worked

The video taps into the creator's birthday week, making the content timely and relatable. The "birthday cake" theme is universally appealing, and the DIY aspect combined with a question about listing on Etsy encourages engagement and potential sales.

Summary

The creator demonstrates how to create a birthday cake appliqué by cutting fabric pieces with a Cricut machine and then sewing them onto a sweatshirt. She asks viewers if she should list the finished item in her Etsy shop.

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Transcript, structure and on-screen text

5 beats and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

Guys I think this is my favorite appliqué yet! Lmk if I should list it in my Etsy shop?! #applique #patchworkapplique #birthdaycake #easycraft #sewing