Back to school

The video taps into the relatable "back to school" shopping theme, which resonates with a young audience. The creator's engagement with popular beauty brands and the visual appeal of the products likely contributed to its reach.

The video shows a young woman shopping for makeup at Ulta Beauty. She browses various brands and products, ultimately making purchases. The video is framed as a "back to school" haul.

ULTA: a beauty retailer where the video takes place. It merely appears, and removing it would not change what happens in the video. Too Faced: a brand of makeup. The video shows products from this brand, and the creator interacts with them. Removing it would change what happens in the video. Charlotte Tilbury: a brand of makeup. The video shows products from this brand, and the creator interacts with them. Removing it would change what happens in the video. MORPHE: a brand of makeup. The video shows products from this brand, and the creator interacts with them. Removing it would change what happens in the video.