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I started a company.

@jonathanmsk

8.8K followers · usually 612 views a post

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3.4K

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123

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Why it worked

The video uses a common comparison format (consultant vs. founder) that resonates with a business-minded audience. The humor and relatability of the founder's struggles, presented in a concise and engaging way, likely contributed to its shareability.

Summary

The video contrasts the perceived glamour of an MBB consultant with the messy reality of a startup founder. The founder highlights the struggles, lack of frameworks, and the personal toll of running a company, while also emphasizing the pride in building something real and the financial realities of the business.

Structure

1Startup founder's reality vs. consultant's image
2Personal struggles and financial difficulties
3Scars and achievements of the founder
4Founder's advice and its implementation
5Pivoting to AI companies

On-screen text

BAIN & COMPANY McKinsey & Company BCG MBB Consultant Y Stanford Startup Founder I started a company. It's small, it's messy, but it's mine. I've laid people off and felt each one. I've slept under the desk, not for a LinkedIn post, but because payroll was due and the money just wasn't there. I don't have frameworks. I have scars and a Stripe account that finally turned green last month. It's not really glamorous, but it's real and I made it. I advise companies like yours, even though I've never run one. I fly business class to test CEOs what their own employees already told them for free. I make slides. Beautiful slides. I once did a 94 slide deck on Synergy Realization and it won an award. I've said disrupt 4,000 times and disrupted nothing. My advice gets implemented 0% at the time, but I get paid either way. Next quarter I'm pivoting to advising AI Companies I don't really know what they do, but that doesn't matter because the deck is already gorgeous.