I'm the CMO.

@jonathanmsk

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Why it worked

The video uses a common founder dichotomy (CFO vs. CMO) to create relatable humor. The exaggerated differences and specific examples, like a 'scent' and a '4,000 tab spreadsheet,' make the content engaging and shareable.

Summary

The video humorously contrasts the roles of a CFO and a CMO, highlighting their different priorities and approaches to business. The CMO focuses on brand perception and abstract marketing efforts, while the CFO emphasizes cost-saving and financial tracking.

Structure

1CMO's perspective on brand and marketing
2CFO's perspective on cost and ROI
3Contrasting KPIs and approaches
4Humorous conclusion on financial prudence

On-screen text

I'm the CMO. Chief Financial Officer (CFO) 💰 Chief Marketing Officer (CMO) 🤯 I own the brand. I spent 4 million on a rebrand. Same logo, new font. We call it evolving the visual language. I bought a Super Bowl ad, a blimp, and a scent. Yes, the brand has a smell Now I don't track ROI. Because brand is a feeling, and of course, you can't put a number on a feeling. We sponsor a Formula 1 car nobody asked about. My KPI's are vibes, buzz and cultural relevance. I ran a campaign so abstract that no one knows what we actually sell. I'm the CFO. I know exactly what everything costs, including that smell. I cut the free snacks to save $12,000, and I would do it again. And I have a spreadsheet with 4,000 tabs, and I love them all equally. I asked marketing for the ROI. On the blimp, and they sent me a mood board. I have not approved a single joyful expense since 2019. When I die, they'll bury me in a cost neutral coffin expensed under facility.

Original caption

Are you the CFO or CMO type of founder? #startup #cfo #cmo #marketing #founder

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Transcript

I'm the CMO. I own the brand. I spent 4 million on a rebrand. Same logo, new font. We call it evolving the visual language. I bought a Super Bowl ad, a blimp, and a scent. Yes, the brand has a smell Now I don't track ROI. Because brand is a feeling, and of course, you can't put a number on a feeling. We sponsor a Formula 1 car nobody asked about. My KPI's are vibes, buzz and cultural relevance. I ran a campaign so abstract that no one knows what we actually sell. I'm the CFO. I know exactly what everything costs, including that smell. I cut the free snacks to save $12,000, and I would do it again. And I have a spreadsheet with 4,000 tabs, and I love them all equally. I asked marketing for the ROI. On the blimp, and they sent me a mood board. I have not approved a single joyful expense since 2019. When I die, they'll bury me in a cost neutral coffin expensed under facility.