october will cure me.

@jessiecostantino

484.5K followers · usually 17.7K views a post

Views

213.6K

Likes

54.9K

Comments

84

Shares

3.3K

SoundTikTok sound · original sound - curiouskatcat

Promoted product

getdearjune

2 videos

Why it worked

The video taps into the strong cultural resonance of fall and Halloween aesthetics, using popular brands and seasonal imagery to create a relatable and aspirational mood. The creator's promotion of their own business via their bio link is seamlessly integrated.

Summary

The video showcases various autumnal and Halloween-themed scenes, including home decor, Starbucks drinks, a Spirit Halloween store, and a cozy living room decorated for the season. The creator's bio link promotes their own company, GetDearJune.

Structure

1Autumnal home decor
2Starbucks fall drinks
3Spirit Halloween store exterior
4Cozy, decorated living room
5Selfie reflection with fall decor

Original caption

dreaming about a crisp fall evening omfg #fallaesthetic #halloweentok #halloween2026 #octobermood #spookyseason @Starbucks @Anthropologie @potterybarn

More from @jessiecostantino

Product placement

Starbucks (coffee shop chain, ACTS - provides drinks, removing it would change the video) @Anthropologie (retailer, ACTS - provides home decor, removing it would change the video) @potterybarn (retailer, ACTS - provides home decor, removing it would change the video)