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19.1Silent UGCOther hookConsumer Apps
Hook
I can't believe
@growithjessie
1.8M followers · usually 63.7K views a post
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1.2M
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28.7K
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Why it worked
The video taps into the satisfying "process" trend by showing a long-term experiment with a tangible, albeit slow, transformation. The use of the creator's own app to track and identify the subject adds a layer of personal investment and showcases the app's utility in a relatable context.
Summary
The creator is updating viewers on their four-month experiment of polishing walnuts using a National Geographic Hobby Tumbler. They are using the 'Grow It!' app to track the experiment, identify the walnuts, and log their progress.
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Transcript, structure and on-screen text
5 beats, a 374-word transcript and 110 lines of on-screen text — the parts you need to write your own version.
Original caption
4 month walnut tumbler update! They do look a bit different!🌰🤔 Just to make sure it’s working, I’ve personally been tracking the entire walnut experiment in my app and it’s been incredible…I just scanned a photo of my walnut, got an ID, found the experiment, and started logging my check-ins every week! Now we roll, tumble, and wait. 💚 Whether you’re growing, fermenting, or running a kitchen experiment…I built and developed the Grow It app so we can do all of these experiments together, so download the app to track this experiment with me today!💚🌿 🔗Download ‘GROW IT!’ On the APP STORE Here: https://apps.apple.com/ca/app/grow-it-plant-scanner-lab/id6762371470 🔗Download ‘GROW IT!’ On the GOOGLE PLAY Here: https://play.google.com/store/apps/details?id=com.growithjessie.growit&pcampaignid=web_share
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