And if I told you this is going to be the coldest summer

@digital.olive

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The Nature Conservancy, Oceana, Rare, Greenpeace

Why it worked

The video effectively uses a relatable hook about the increasing heat and connects it to broader climate change issues. By showcasing specific organizations and encouraging action, it provides viewers with a clear call to engagement.

Summary

The creator expresses concern about the increasing heat due to climate change, citing news reports about heatwaves and rising temperatures. They highlight several organizations working to combat climate change and encourage viewers to support them.

Structure

1Introduction to the problem of rising temperatures
2Examples of extreme heat events (France, Texas)
3The role of data centers and their environmental impact
4The melting Arctic and personal experience of heat
5The need for global change and political action
6Highlighting organizations fighting climate change

Product placement

Reuters: appears, does not act, removing it would not change the video. Fortune: appears, does not act, removing it would not change the video. Texas.gov: appears, does not act, removing it would not change the video. climate.gov: appears, does not act, removing it would not change the video. NASA: appears, does not act, removing it would not change the video. The Nature Conservancy: acts, it is a global conservation nonprofit that protects critical ecosystems through science, community partnerships, and large-scale land and water stewardship. Removing it would change the video because it is presented as an organization to support. Oceana: acts, it leads science-based campaigns that rebuild fisheries, reduce pollution, and safeguard marine habitats. Removing it would change the video because it is presented as an organization to support. Rare: acts, it is a global nonprofit that unlocks the power of people to protect nature, fight climate change, and build resilient communities. Removing it would change the video because it is presented as an organization to support. Greenpeace: acts, it is a global campaigning organization that uses peaceful protest, science, and direct action to raise environmental harm and advance climate justice. Removing it would change the video because it is presented as an organization to support.

Original caption

I distinctly remember hearing reports in elementary school about the earth getting warmer and what it means for our lives and to be living it now 15 years later is appalling. Here are some organizations to donate to and read up on to combat climate change: @Oceana @The Rainforest Alliance @Indigenous Climate Action #climatechange #globalwarming #politicstiktok

More from @digital.olive

Their other posts in the index, biggest breakout first.

On-screen text

And if I told you this is going to be the coldest summer you're ever going to experience in your life, what would you do? What would you do? Because every single year it just gets hotter and hotter and hotter. Every single year we hear news reports saying this is the hottest summer we've ever experienced since the previous year. this is the hottest summer we've ever experienced since the previous year. Like France. Heat wave! Heat wave! Over 2,000 people have died because of the heat. Texas, Code Orange. quality? What Code Orange, Red and Purple mean Texas. As communities across Texas continue to push back against data centers, those in the industry are looking for ways to gain trust with the Texans. We are getting advertisements for data centers in Texas. Currently, everywhere you go is getting hotter and hotter. And everywhere you go is getting hotter and hotter. The icebergs in the Arctic are melting, my dear. And I'm like, wow, it's so hot. Like, every single time I leave my house, it's just hotter and hotter and hotter. it's just hotter and hotter and hotter. I go into my car, it's 116 degrees in my vehicle, and I think to myself, how can we stop this? How can we stop the rising temperatures? And obviously, it will take a global change. It will take a global effort for everybody, specifically the people in power. specifically the politicians and the 1% in power, to be like, hey, this earth, the earth will be fine. The god of the God is, the earth will be just fine. Even if it is getting hotter, the earth will be just fine. It's the people. The living beings on that planet will be like, okay, you can't survive. You can't survive. We can't survive. The human beings can't survive in this heat. And yet it's just gonna get hotter and hotter. And that's why it's important to vote. That's why it's important to educate yourself on climate change. That's why it's important to support organizations. We're doing great work when it comes to climate justice and climate action. There are. There are many, many, many out there. Leave them in the comments. Yeah. I'm like, wow, it was never this hot when I was younger, and it's just gonna get hotter for the next generation. I'm so tired. I'm so tired of it.

Transcript

And if I told you this is going to be the coldest summer you're ever going to experience in your life, what would you do? What would you do? Because every single year it just gets hotter and hotter and hotter. Every single year we hear news reports saying this is the hottest summer we've ever experienced since the previous year. Like France. Heat wave! Heat wave! Over 2,000 people have died because of the heat. Texas, Code Orange. quality? What Code Orange, Red and Purple mean? Texas. As communities across Texas continue to push back against data centers, those in the industry are looking for ways to gain trust with the Texans. We are getting advertisements for data centers in Texas. Currently, everywhere you go is getting hotter and hotter. And everywhere you go is getting hotter and hotter. The icebergs in the Arctic are melting, my dear. And I'm like, wow, it's so hot. Like, every single time I leave my house, it's just hotter and hotter and hotter. it's just hotter and hotter and hotter. I go into my car, it's 116 degrees in my vehicle. And I think to myself, how can we stop this? How can we stop the rising temperatures? And obviously, it will take a global change. It will take a global effort for everybody, specifically the people in power. specifically the politicians and the 1% in power, to be like, hey, this earth, the earth will be fine. The god of the God is, the earth will be just fine. Even if it is getting hotter, the earth will be just fine. It's the people. The living beings on that planet will be like, okay, you can't survive. You can't survive. We can't survive. The human beings can't survive in this heat. And yet it's just gonna get hotter and hotter. And that's why it's important to vote. That's why it's important to educate yourself on climate change. That's why it's important to support organizations. We're doing great work when it comes to climate justice and climate action. There are. There are many, many, many out there. Leave them in the comments. Yeah. I'm like, wow, it was never this hot when I was younger, and it's just gonna get hotter for the next generation. I'm so tired. I'm so tired of it.