Why it worked
The video provides a relatable "day in the life" glimpse into a demanding profession, appealing to viewers interested in aspirational lifestyles and morning routines. The use of multiple, well-known skincare brands also likely contributed to engagement.
Summary
This video follows a woman's morning routine as she prepares for her day working at an investment bank. It shows her getting ready, making breakfast, doing her skincare and makeup, and commuting to the office.
Product placement
Drunk Elephant (skincare brand, appears on screen, its products are used for skincare routine, removing it would change the video content)
Anua (skincare brand, appears on screen, its products are used for skincare routine, removing it would change the video content)
Dr. Dennis Gross Skincare (skincare brand, appears on screen, its products are used for skincare routine, removing it would change the video content)
Summer Fridays (skincare brand, appears on screen, its products are used for skincare routine, removing it would change the video content)
L'Oréal Paris (skincare brand, appears on screen, its products are used for skincare routine, removing it would change the video content)
On-screen text
MORNING IN THE LIFE
WORKING AN AT INVESTMENT BANK
7:00AM
eye masks
7:10AM
cuppa tea
7:15AM
make bed
7:20AM
log on & start working
7:40AM
answer content-related emails
8:00AM
skincare
8:15AM
quick brekkie
8:40AM
makeup
8:55AM
get dressed + finishing touches
9:05AM
walk to the subway
9:10AM
subway
9:25AM
arrive at the office
wohoooo!!!