NOW OPEN

@wmar2news

50.1K followers · usually 2.2K views a post

Views

46.2K

Likes

3.6K

Comments

240

Shares

906

SoundTikTok sound · original sound - wmar2news

Promoted product

Seven Brew Drive Thru Coffee

Visit 7 Brew for an elevated coffee drive-thru experience.

3 videos3 creators

Why it worked

The video highlights the positive impact of a new business on a struggling local economy, resonating with viewers who care about community development and local entrepreneurship.

Summary

A new Seven Brew Drive-Thru coffee shop is opening in Edgewood, Maryland, bringing new business to the area. The video also highlights the longevity of a local barber shop and the general state of retail in the shopping center.

Structure

1Introduction of Seven Brew opening in Edgewood
2Local residents express hope for the new business
3Comparison to other businesses in the shopping center
4Discussion of revitalization efforts and the impact of new businesses

Original caption

The 7 Brew Drive-Thru boasts it can serve customers with 20,000 drink combinations, and people hope it’ll serve as a magnet with its new location near the Edgewater Shopping Village. “Somewhere to stop. Something that people enjoy. Coffee,” said Willie Evans, Jr. of Edgewood. “And it helps Edgewood not to become a ghost town,” added his wife, Mildred. #harfordcounty #coffee #businessdevelopment

More from @wmar2news

Product placement

Seven Brew Drive Thru Coffee: ACTS - it is a coffee shop that serves drinks. Removing it would change the video. WMAR: APPEARS - it is a news channel logo, appears in the corner of the screen. Removing it would not change the video. Jackson Hole: APPEARS - it is a barber shop sign. Removing it would not change the video. Gentleman's Edge Barber Shop: ACTS - it is a barber shop that provides haircuts. Removing it would change the video. CAT: APPEARS - it is a construction vehicle brand, visible on an excavator. Removing it would not change the video.

On-screen text

NOW OPEN BREWING UP BUSINESS IN EDGEWOOD

Transcript

The Seven Brew Drive Thru boasts it can serve customers with 20,000 drink combinations, and people hope it'll serve as a magnet with its new location near the Edgewater Shopping Village. "Somewhere to stop. Something that people enjoy. Coffee," said Willie Evans, Jr. of Edgewood. "And it helps Edgewood not to become a ghost town," added his wife, Mildred. The gentleman's edge barber shop opened up in the shopping center back in 1999. And owner Irv Cole has weathered its downturn. 27 years ago, it was a different shopping center, but, um, that's retail and brick and mortar everywhere. 27 years ago, we had fashion bugs, which I don't even know if they still exist. If they're still around. We had movie theaters, we had everything in the shopping center. A lot of things left. The prospect of a new magnet, one vehicle, one customer at a time is appealing. The company really didn't have to worry about whether it would find a market for its product here in Harford County. After all, it's already opened another location in Abington, which has been quite a success. Jump starting revitalization efforts with Java. Well, Cole's hoping Seven Brew comes through. I think they will. I don't think they'll do the same numbers that Abington does, just because of the demographic. They may not do the same numbers, but I think it definitely will help some of the traffic flow in this area. I think it will. And hopefully, it'll have other businesses come to the shopping center as well to help rebuild. It's a hope shared by those who prefer to shop local. If only there was more of a reason to do so. It'll be a beautiful thing to keep things going and you're seeing people coming in and out and all these stores are from my club. Give us somewhere to shop. Jeff Hager, WMAR2 News.