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drag his ass by his

@wmar2news

59.1K followers · usually 4.4K views a post

Views

2.0M

Likes

205.2K

Comments

2.1K

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Why it worked

The video likely resonated due to the emotional and urgent plea from a public official addressing a tragic event involving a child. The strong, direct language and clear call to action likely motivated engagement and sharing.

Summary

Mayor Brandon Scott of Baltimore urges the shooter of seven victims, including a 3-year-old, to turn themselves in. He emphasizes that no excuse can legitimize such an act and that the city is looking for the perpetrator.

Structure

1Mayor Scott's plea for the shooter to surrender
2Condemnation of the act, especially involving a child
3Emphasis on the lack of justification for the violence
4The city's collective search for the perpetrator

Product placement

WMAR-2 News (ACTS - This is the news outlet producing the video and reporting the story; removing it would change what happens in the video as it would remove the source of the information) | WMAR-2 News (APPEARS - This is the creator's handle and name, it appears throughout the video but does not ACT) | WMAR2NEWS.com (ACTS - This is the website for the news outlet, and it is presented as the source of further information; removing it would change what happens in the video as it would remove the destination for more details)

Call to action

On-screen text

2 abc WMAR

Original caption

A three-year-old was among the seven victims shot in East Baltimore Wednesday night, and Mayor Brandon Scott is urging the shooter to turn themselves in. "There is no way, no beef, no argument, no amount of money, no anything that can legitimize this kind of act, especially when you're talking about a 3-year-old child, and every single soul in the city, as I said before, if this is your son, drag his ass by his hair down to the police department and turn him in," Scott said. Read more at WMAR's website.