What the cool girls in Korea are actually buying part 10!

@sarahpalmyra

1.2M followers · usually 23.4K views a post

Views

353.1K

Likes

27.7K

Comments

23

Shares

660

SoundTikTok sound · original sound - sarahpalmyra

Promoted product

NOT4U Clear Body Mist

Why it worked

The video taps into the popular 'what X buys' trend, offering a glimpse into Korean beauty routines and products. The creators highlight specific, relatable concerns like acne and eczema, and showcase unique product formats like the gua sha applicator, making the content engaging and informative.

Summary

Two women are shopping for skincare products in a Korean store. They discuss their shower routines, and highlight specific body care products like a mist for acne, a lotion for eczema, and a massage cream. They also show a cooling serum with a gua sha applicator.

Structure

1Discussing shower routines and US vs. Korean practices
2Introducing NOT4U Clear Body Mist for acne
3Highlighting ILLYOON Ceramide Ato Lotion for body care
4Showcasing B.clinicx Guasha Magnesium Massage Cream
5

Original caption

spilling all the tea on Korean body care & stay tuned for Yura’s favorite lip balm recommendations in the next pharmacy series 🤫 #guasha #oliveyoungkorea #oliveyoungfinds #illiyoon #bodycarerecommendations

More from @sarahpalmyra

Product placement

NOT4U Clear Body Mist: acts - it is a body mist used for acne-prone skin. Removing it would change the video. ILLYOON Ceramide Ato Lotion: acts - it is a lotion for body care, good for eczema. Removing it would change the video. B.clinicx Guasha Magnesium Massage Cream: acts - it is a massage cream with caffeine, good for tight muscles and can be used for gua sha. Removing it would change the video. Nutseline Aroma Fit Cooling Serum: acts - it is a cooling serum that can be used for gua sha. Removing it would change the video. Tokki on the moon bag: appears - it is a shopping bag. Removing it would not change the video. Louis Vuitton bag: appears - it is a shopping bag. Removing it would not change the video. Gillette: appears - it is a brand logo on a shelf. Removing it would not change the video. IOPE: appears - it is a brand logo on a shelf. Removing it would not change the video.

Call to action

stay tuned for the next video

On-screen text

What the cool girls in Korea are *actually* buying part 10! tell me about your shower routine in the US. we say everything shower it's like what we do when we do our in depth shower routine I'm exfoliating my body once in a week oh once a week also using the mist on my body okay yeah NOT4U Clear Body Mist not for you this is good for the acne here and the back it's good for acne prone skin ILLYOON Ceramide Ato Lotion I love illiyoon wow this is huge so in the US we think that illiyoon is most known for its moisturizer for the face but it's actually in Korea most famous for body care yeah it's good for eczema do you like a scented body lotion or mainly you prefer an unscented Okay B.clinicx Guasha Magnesium Massage Cream so last year I discovered this massage cream it has like caffeine in it and it's good for tight muscles they're all a lot of this kind of massaging cream yeah in Korea just like this one Nutseline Aroma Fit Cooling Serum you can gua sha and also good for- it's cooling serum but the shape is- you can do the gua sha it smells really cool ooh I don't know if I like that it's like really strong it smells like a mint I wanna ask you about lip balm really quick what your favorite lip balm is and actually my favorite lip balm is not here okay stay tuned for the next video

Transcript

tell me about your shower routine in the US. we say everything shower it's like what we do when we do our in depth shower routine I'm exfoliating my body once in a week oh once a week also using the mist on my body okay yeah not for you this is good for the acne here and the back it's good for acne prone skin I love illiyoon wow this is huge so in the US we think that illiyoon is most known for its moisturizer for the face but it's actually in Korea most famous for body care yeah it's good for eczema do you like a scented body lotion or mainly you prefer an unscented Okay so last year I discovered this massage cream it has like caffeine in it and it's good for tight muscles they're all a lot of this kind of massaging cream yeah in Korea just like this one you can gua sha and also good for- it's cooling serum but the shape is- you can do the gua sha it smells really cool ooh I don't know if I like that it's like really strong it smells like a mint I wanna ask you about lip balm really quick what your favorite lip balm is and actually my favorite lip balm is not here okay stay tuned for the next video