Why it worked
The video leverages curiosity and the appeal of a "leak" for a new beauty product launch. The innovative packaging and dual-functionality create intrigue, while the creator's engaging presentation and application make it relatable and desirable.
Summary
The creator reveals a new beauty product from e.l.f. Cosmetics and Bubble Skincare, highlighting its innovative packaging. She demonstrates the product's dual function as both a moisturizer and bronzing drops.