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21.9Talking HeadContrarian hookLifestyle
Hook
"Ear seeding is a scam"
@sarahpalmyra
1.2M followers · usually 19.8K views a post
Views
416.0K
Likes
16.4K
Comments
58
Shares
682
Why it worked
The video uses a common skepticism about a wellness trend ("ear seeding is a scam") and then visually counters it with a "before and after" comparison, creating curiosity and engagement.
Summary
The video starts with text stating "Ear seeding is a scam" and "Ear seeding doesn't help with lymphatic drainage." It then shows a person applying ear seeds, with "Me:" appearing on screen. Finally, it displays "Before" and "After" images of the person's face, suggesting a change after the ear seeding process.
Structure
- 1Introduction of skepticism about ear seeding
- 2Demonstration of applying ear seeds
- 3Presentation of before and after results
On-screen text
"Ear seeding is a scam"
"Ear seeding doesn't help with lymphatic drainage"
Me:
Me:
Me:
Before:
After:
Before:
After:
Before:
After:
Before:
After:
Before ear seeding:
30 min later:
Original caption
Never trust anyone who says ear seeding is a scam if they haven’t tried it themselves. I went back to Korea to see an ear seeding specialist and I can’t wait to share what I’ve learned #lymphaticdrainage #earseeding #snatched #depuff
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