Why it worked
The video taps into the popular ASMR and fidget toy trends, offering a visually satisfying process of creating a unique squishy toy. The "crunchy" element and the cheese theme add novelty, while the "come back in 24 hours" CTA creates anticipation and encourages repeat viewing.
Summary
The creator demonstrates how to make a "crunchy cheese squishy" by filling a cheese-shaped mold with a "needoh" (a type of slime or putty) and colorful beads. They encounter some difficulties with the slime's texture and the amount of filling, but ultimately seal the squishy with glue and plastic wrap, instructing viewers to return in 24 hours for the results.
Structure
- 1Prepare cheese mold and filling
- 2Cut and fill the mold with slime and beads
- 3Troubleshoot filling issues
- 4Seal and wrap the squishy
- 5Instruct viewers to wait for results
Product placement
Shein: it is the source of the "cheese skin" (a mold for the squishy). Removing it would mean the creator could not show where they got the item.
Amazon.com/shop/the.productvault: this is the creator's Amazon storefront, which sells a variety of products. Removing it would mean viewers could not access the creator's curated shopping list.