@the.productvault — 5x breakout

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jumbo crunchy butter results!!

@the.productvault

280.3K followers · usually 529.6K views a post

Views

2.7M

Likes

96.7K

Comments

1.3K

6.2K

Why it worked

The video likely worked due to its ASMR qualities, the satisfying visual and auditory feedback of squishing the unique butter-shaped toy, and the creator's relatable commentary and engagement with the audience through a question at the end.

Summary

The video showcases a large, butter-shaped squishy toy filled with small blue beads. The creator squeezes and manipulates the squishy, commenting on its texture and sound. They mention it might be a "big version from Shein" and that it "doesn't stretch" but still sounds good. The video ends with a question asking viewers what squishy they should try next.

Structure

1Introducing the jumbo crunchy butter squishy
2Squeezing and testing the squishy's texture and sound
3Commenting on the squishy's properties (hardness, lack of stretch)
4Comparing it to a similar product from Shein
5Asking for suggestions for the next squishy

Product placement

Butter: appears as a large, yellow, rectangular object with blue text that says "BUTTER" and "SALTED". It is the main focus of the video and is manipulated by the creator. Removing it would change what happens in the video. Shein: mentioned as the source of a similar product. Removing it would not change what happens in the video.

Call to action

let me know if you try this!!

On-screen text

jumbo crunchy butter results!! time for the big reveal! I am WAY too excited for this okay crunch wait I'm obsessed it's definitely kinda hard... maybe from the clay?? still sounds sooo good I like that the lego blocks don't hurt my hands this is like the big version from shein oh! molds a lil weird doesn't stretch what squishy should I try to fill next?? let me know if you try this!!