Promoted product
chocolate matcha drink
Why it worked
The video taps into the popular trend of "secret menu" or custom Starbucks drinks, appealing to viewers' curiosity and desire for unique beverage creations. The detailed, step-by-step visual guide, combined with the exaggerated ingredient amounts and final calorie count, creates an engaging and shareable piece of content.
Summary
The video shows a Starbucks barista making a custom "chocolate matcha" drink. They add various syrups, oat milk, heavy cream, matcha powder, and ice to a blender, then pour it into a cup with chocolate and caramel drizzle. The final drink is topped with cold foam and more drizzle, with a note about its high calorie and sugar content.
Structure
- 1Making the base of the drink with syrups
- 2Adding oat milk and heavy cream
- 3Blending matcha with ice and the base
- 4Pouring the blended mixture into a drizzled cup
- 5Adding cold foam and more drizzle
- 6Showing the final drink with calorie/sugar info
Product placement
Starbucks (appears as a logo on the cup, and the context is a Starbucks drink being made) - This is incidental, as the video is about making a custom drink, not about promoting Starbucks as a brand or its services. Removing it would not change what happens in the video.
DREAM (The Perfect Plant Milk) - Appears as a carton being poured into the drink. It ACTS as an ingredient in the drink. Removing it would change the drink's composition.
Hiland (36.5% Milkfat Heavy Cream) - Appears as a carton being poured into the drink. It ACTS as an ingredient in the drink. Removing it would change the drink's composition.