@costcotwins — 440x breakout

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Costco TWINS

@costcotwins

43.7K followers · usually 4.1K views a post

Views

3.1M

Likes

2.7K

Comments

Promoted product

Degree

Why it worked

The video leverages a popular creator duo and a time-sensitive discount on a well-known product, creating urgency and appealing to a broad audience interested in deals and personal care.

Summary

The Costco Twins are promoting a special FIFA World Cup edition of Degree Deodorant, highlighting its 72-hour protection and anti-stain properties. They encourage viewers to purchase the 4-pack at Costco with a $12 discount before July 26th.

Structure

1Introduction of the product and discount
2Demonstration of product benefits
3Highlighting the special edition and scent
4Call to action with expiration date

Product placement

Costco: APPEARS - a store name visible in the background and on a sign. Removing it would not change what happens in the video. Degree: ACTS - The product is demonstrated and its benefits are explained. Removing it would change what happens in the video. FIFA World Cup: APPEARS - mentioned in relation to a special edition product. Removing it would not change what happens in the video.

Call to action

And for $12 off until July 26th, you better grab it before it's gone!

On-screen text

Costco TWINS FIFA World Cup Degree 3-in-1 $12 Off 12 off the FIFA World Cup Degree Advanced #DegreePartner Protection Extra Time Fresh Dry Spray Antiperspirant 4-pack. #DegreePartner Protection Extra Time Fresh Dry Spray Antiperspirant 4-pack. #DegreePartner and smells so fresh! #DegreePartner And for $12 off until July 26th, you better grab it #DegreePartner before it's gone! #DegreePartner

Original caption

The @FIFA World Cup calls for @Degree Deodorant Advanced Protection! 🙌 We're partnering with Degree because it gives us 72-hour sweat and odor protection, helps prevent white marks, and keeps us smelling extra time fresh—whether we're cheering from the couch or celebrating every goal! ⚽💙 The best part? You can grab the Degree Advanced Protection Extra Time Fresh Dry Spray Antiperspirant 4-Pack at Costco for $12 OFF through July 26th! 🤯 Don't wait... this deal won't last long. You better grab it before it's gone! 🛒🔥 #FIFAWorldCup #CostcoFinds #CostcoTwins #CostcoDeals