@costcotwins — 118x breakout

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Look what we're grabbing our hubbies at Costco...

@costcotwins

43.7K followers · usually 4.1K views a post

Views

630.1K

Likes

1.1K

Comments

View velocity

+17.2K views over 22.2d · ~774/day · 8 observations

Promoted product

Degree Men Ultra Clear Plus

Why it worked

The video effectively leverages a popular retail location (Costco) and a time-sensitive discount to create urgency. The "twins" persona and relatable "hubbies" angle likely resonate with a broad audience, making the product promotion feel more like a shared discovery than a hard sell.

Summary

Two women showcase a 5-pack of Degree Men Ultra Clear Plus antiperspirant they found at Costco. They highlight its anti-white marks formula and 72-hour sweat and odor protection, mentioning a $3 off deal through August 10th.

Structure

1Introduction at Costco
2Showcasing Degree Men Ultra Clear Plus
3Highlighting product features (anti-white marks, 72-hour protection)
4Announcing a special offer at Costco
5Call to action to purchase before the deal ends

Product placement

Costco: APPEARS - a store where the product is purchased. Removing it would change the setting but not the product promotion. Degree: ACTS - deodorant that provides sweat and odor protection and prevents white marks. Removing it would change the video's subject. Degree Men Ultra Clear Plus: ACTS - deodorant that provides sweat and odor protection and prevents white marks. Removing it would change the video's subject.

Original caption

#DegreePartner We’ve partnered with Degree to share one of our favorite Costco deals! 🙌 If you’re heading to Costco, don’t miss this one! Right now, the Degree Men UltraClear+ Antiperspirant 5-pack is $3 off through August 10, making it the perfect time to stock up. We love that it provides 72-hour nonstop sweat and odor protection while helping prevent white marks and yellow stains…so you can stay fresh and confident all day long. 🏃‍♂️ 5-pack value at Costco 💪 72-hour sweat & odor protection 👕 Helps prevent white marks & yellow stains 🛒 $3 OFF through 8/10 Head to your nearest Costco or shop online before this deal is gone! #costco #costcofinds #deodorant #sale @Degree Deodorant @Costco Wholesale