A floating speaker at Costco 🤯

@costcotwins

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SoundTikTok sound · original sound - costcotwins

Promoted product

Ultimate Ears Megaboom 4

Ultimate Ears wireless speakers with 360-degrees of awesome audio performance, they’re portable, seriously waterproof, and virtually indestructible.. Wireless speakers that deliver unapologetically awesome experiences. Everywhere.

Why it worked

The video uses a high-energy, relatable 'pool day' scenario to demonstrate the product's unique selling point—its waterproof and floating capability—in a real-world environment.

Summary

The Costco Twins demonstrate the waterproof and floating capabilities of the Ultimate Ears Megaboom 4 speaker in a pool. They highlight the product's key features and direct viewers to purchase it at Costco.

Structure

1Hook with floating speaker
2Introduction of the partnership
3Demonstration of waterproof and floating features
4Overview of technical specifications

Original caption

Pool day just got an upgrade! 💦🔊🙌 We love a Costco find that’s ready for ALL the adventures! Backyard hangs, pool days, beach trips and everything in between. ☀️ You can grab the MEGABOOM 4 at Costco or the through the link in our bio! #ad #costco #speaker #wireless #waterproof @Costco Wholesale @Ultimate Ears

More from @costcotwins

Product placement

Ultimate Ears (a) ACTS: the creators demonstrate its waterproof and floating capabilities, its sound quality, battery life, and the 'magic button' functionality. Removing it would change the entire video. Costco (b) APPEARS: it is the retail location where the product is found and the brand name is visible on signage. Removing it would not change the core product demonstration.

Call to action

You can grab it in stores or on COSTCO.com through the link in our bio

On-screen text

A floating speaker at Costco 🤯 Look what this speaker can do! #ad #UltimateEarsPartner We're so excited to partner with Ultimate Ears on this. Hold up, I got to fish it out! The Megaboom 4 can seriously get wet and it floats and it's practically indestructible! You get powerful 360-degree sound, up to 20 hours of battery life, plus the magic button lets you play, pause, and skip your music with one tap. You can grab it in stores or on COSTCO.com through the link in our bio:

Transcript

Look what this speaker can do! We're so excited to partner with Ultimate Ears on this. Hold up, I got to fish it out! The Megaboom 4 can seriously get wet and it floats and it's practically indestructible! You get powerful 360-degree sound, up to 20 hours of battery life, plus the magic button lets you play, pause, and skip your music with one tap. You can grab it in stores or on COSTCO.com through the link in our bio.