Costco TWINS Mom was always right 😙...

@costcotwins

43.1K followers · usually 6.1K views a post

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110.7K

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SoundTikTok sound · original sound - costcotwins

Promoted product

Always

2 videos2 creators

Why it worked

The video leverages a relatable "mom advice" hook and a popular retail location (Costco) to promote a common household product. The clear sale announcement with specific dates and product details, combined with the energetic presentation by the "Costco Twins," makes it an effective soft-sell promotion.

Summary

Two women, identified as the "Costco Twins," are in a Costco store promoting Always brand feminine hygiene products. They highlight a sale where Always Infinity Flex Foam Pads and Always Ultra Thin Pads are $4 off at Costco from August 24th to September 20th, encouraging viewers to stock up.

Structure

1Introduction with "Costco Twins" and "Mom was always right" theme.
2Showcasing various Always pad products.
3Announcing the $4 off sale at Costco for Always Infinity Flex Foam and Ultra Thin Pads.
4

Original caption

#Always_Ad @Always Mom was right... it's always a good idea to keep extra pads on hand. 💙 If you're making a Costco run, now's the perfect time to stock up! 🛒 Always Infinity FlexFoam Pads and Always Ultra Thin Pads are $4 OFF @Costco Wholesale August 24–September 20. 📍 Find them by the pharmacy before the sale ends! #costco #hygiene #sale #pads

More from @costcotwins

Product placement

Costco: APPEARS - a store name, removing it would not change what happens in the video. Always: ACTS - pads are shown, discussed, and promoted. Removing it would change what happens in the video. Always Infinity Flex Foam Pads: ACTS - pads are shown, discussed, and promoted. Removing it would change what happens in the video. Always Ultra Thin Pads: ACTS - pads are shown, discussed, and promoted. Removing it would change what happens in the video.

Call to action

Stock Up on Always Pads Before 9/20. So you better grab them while they're on sale.

On-screen text

Costco TWINS Mom was always right 😙... Your mom was always right about keeping extra pads #Always_Ad #Always_Ad #Always_Ad #Always_Ad #Always_Ad $4 OFF 8/24-9/20 August 24th through September 20th. $4 OFF 8/24-9/20 Stock Up on Always Pads Before 9/20 ✨ So you better grab them while they're on sale. 1368591 ALWAYS ULTRA THIN ADVANCED OVERNIGHT PADS, 76CT $14.99 SELL PRICE .197 Stock Up on Always Pads Before 9/20 ✨ So you better grab them while they're on sale. 2008132 ALWAYS INFINITY FLEX FOAM PADS, 72CT $17.99 SELL PRICE .250 Stock Up on Always Pads Before 9/20 ✨ So you better grab them while they're on sale.

Transcript

Mom was always right 😙... Your mom was always right about keeping extra pads #Always_Ad Your mom was always right about keeping extra pads around just in case! And now's the perfect time to stock up because Always Infinity Flex Foam Pads and Always Ultra Thin Pads are $4 off at Costco from $4 off at Costco from August 24th through September 20th. You'll find them right by the pharmacy. Stock Up on Always Pads Before 9/20 ✨ So you better grab them while they're on sale. Stock Up on Always Pads Before 9/20 ✨ So you better grab them while they're on sale.