Why it worked
The video leverages a low price point for a desirable home good, presented in a relatable "haul" format from a popular retailer. The "Costco Twins" handle and the clear, concise presentation of the product's benefits contribute to its shareability.
Product placement
Costco: APPEARS - a store name, removing it would not change what happens in the video.
LIFETIME: APPEARS - a brand name on the product packaging, removing it would not change what happens in the video.
LIFETIME: ACTS - the brand name on the product packaging, which is being presented as a product. Removing it would not change what happens in the video.