Y'all know when

@mariahcrose

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Promoted product

Game Day Murders

Why it worked

The video leverages a compelling true crime narrative tied to the popular sports world, creating intrigue and emotional resonance. The mention of Shaquille O'Neal as an executive producer adds significant star power and credibility.

Summary

This video promotes the new Investigation Discovery show "Game Day Murders," which explores cases where ambition, competition, and violence collide in the sports world. The host highlights the first episode's focus on the tragic story of college basketball player Patrick Dennehy.

Structure

1Introduction to sports stories
2Introduction of "Game Day Murders"
3Explanation of the show's premise
4Focus on the first episode's case (Patrick Dennehy)
5Themes of ambition, competition, and loyalty

Original caption

y’alllll this show on @ID 👀☕️ make sure you check out Game Day Murders on July 27! @lindsaycz @ShaqDieselONeal

More from @mariahcrose

Product placement

Investigation Discovery (ID): This is a TV channel that airs the show. It merely appears as a watermark/logo in the video. Removing it would not change what happens in the video. Game Day Murders: This is a TV show. It is shown on screen and discussed. Removing it would change what happens in the video.

Call to action

Make sure you check out Game Day Murders on July 27!

On-screen text

#IDPartner GAME DAY MURDERS JULY 27

Transcript

Y'all know when it comes to sports, I'm here for the people and the stories, not just the box score. And this one will stay with me for a long time. Investigation Discovery's new show, executive produced by Shaquille O'Neal, is called Game Day Murders and it explores how ambition, competition and violence can collide. Basically, it covers cases that rocked the sports world. And the show's first episode starts with the story of Patrick Dennehy. Patrick was a 21-year-old basketball player at Baylor who had real NBA dreams. He transferred in, redshirted a year to get his big opportunity, and then he went missing. The story that unraveled was so much bigger than just one tragedy. It really showed what people would do to protect themselves. It was a story about loyalty, about truth, and about who pays the price when a program cares more about winning than the people at the center of it all. I'm not gonna tell you how it ends because I don't want to spoil it, and I want you to sit with it the way that I did. But Patrick's story that is covered on Game Day Murders, you don't wanna miss the season premiere on Monday, July 27th on Investigation Discovery and streaming on Max.