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@lusialangi

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SoundTikTok sound · Summer Fashion House

Promoted product

DICK'S Sporting Goods

Find the closest DICK'S Sporting Goods near you. Browse DICK'S store directory to find hours, locations and in-store services for all your sporting goods needs.

2 videos2 creators

Why it worked

The video effectively blends relatable content about student-athlete life with a clear, actionable shopping recommendation. The creator's authentic enthusiasm for the products and the store creates a soft sell that resonates with viewers looking for back-to-school fashion inspiration.

Summary

A student-athlete shares her preference for comfortable athleisure wear and takes viewers on a shopping trip to Dick's Sporting Goods to find hoodies and sweatpants. She highlights her purchases and encourages viewers to shop at Dick's for their back-to-school needs.

Structure

1Introduction to student-athlete style
2Shopping at Dick's Sporting Goods
3Finding the perfect hoodies and sweats

Original caption

You already know what back-to-school season means: we’re heading to @DICK'S Sporting Goods! You can shop all my favorite clothing and products at my wishlist linked in bio! #DKSPartner #backtoschool @dicksvarsityteam

More from @lusialangi

Product placement

DICK'S Sporting Goods: ACTS - it is a retail store where the creator shops for clothing and shoes. Removing it would change the video's setting and purpose. DSG: ACTS - it is a brand of hoodies sold at DICK'S Sporting Goods. Removing it would change the video's focus on specific clothing items. Nike: APPEARS - it is a logo on the creator's shirt. Removing it would not change what happens in the video. Hoka: APPEARS - it is a logo on the creator's shoes. Removing it would not change what happens in the video.

Call to action

shop at DICK'S Sporting Goods online at dicks.com or in the app

On-screen text

1 thing about 1 thing about being a student-athlete is you're not gonna catch me all dressed up too often My version of looking good is a cute hoodie and sweats and that's exactly why and that's exactly why we're shopping at DICK'S I am obsessed with these hoodies from DSG and when I saw this one on I knew I knew I had to add it to the collection and you can and you can never have too many at at this point I had to complete the fit with some and I know and I know I said that's all I was gonna get but I couldn't leave this stuff on the shelves and this final look is everything I was going for so for all your back shop at shop at DICK'S Sporting Goods online at dicks.com or in the app Bye y'all

Transcript

1 thing about 1 thing about being a student-athlete is you're not gonna catch me all dressed up too often My version of looking good is a cute hoodie and sweats and that's exactly why and that's exactly why we're shopping at DICK'S I am obsessed with these hoodies from DSG and when I saw this one on I knew I knew I had to add it to the collection and you can and you can never have too many at at this point I had to complete the fit with some and I know and I know I said that's all I was gonna get but I couldn't leave this stuff on the shelves and this final look is everything I was going for so for all your back shop at shop at DICK'S Sporting Goods online at dicks.com or in the app Bye y'all

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VKTRY Insoles

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