🚨SOS!!🚨

@erin22xoxo

63.1K followers · usually 15.1K views a post

Views

691.1K

Likes

1.8K

Comments

31

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SoundTikTok sound · Refreshing and light indie pop(1552207)

Promoted product

Sport Chek

Why it worked

The video resonates with viewers by showcasing a relatable "day in the life" scenario, particularly the challenge of balancing multiple activities during the back-to-school season. The seamless integration of Sport Chek as a solution for versatile activewear makes the promotion feel natural and aspirational.

Summary

The creator shares her busy back-to-school routine, which includes gym, volleyball practice, and socializing. She highlights how Sport Chek provides versatile activewear that fits her dynamic lifestyle.

Structure

1Outfit crisis for school
2Busy day: gym, practice, friends
3Shopping at Sport Chek for versatile activewear
4Activewear moves with her through the day

Product placement

Sport Chek: ACTS - The creator is shown shopping at Sport Chek and states that it is one of her favorite places to find activewear. Removing it would change the context of where she shops for her outfits. Sport Chek is a retailer of sporting goods and apparel.

Original caption

Well I wish I could tell my younger self that I found an outfit that I never want to take off. 🤍 Gym ✔️ Volleyball ✔️ Coffee ✔️ Errands ✔️ Plans with friends ✔️ My days rarely happen one thing at a time, so I love having pieces that move with me from workouts to everything else. @Sport Chek has become one of my favourite places to find activewear that actually keeps up with my lifestyle. #sportchek #ad

More from @erin22xoxo

On-screen text

SOS!! Outfit Crisis Class Class Practice Friends All in ONE Day well it's back Back to School Back to School and I wish I cracked the code!!! the code the day starts which obviously which obviously turns into a volleyball practice cause tryouts are always after practice coffee with and talk about plans for the weekend there was always and love SPORTCHEK the gym friends pieces me through every

Transcript

SOS!! Does anyone else remember how hard it was picking an outfit for school because I had to work for class, practice, and hanging out with friends all in one day? Well it's back to school season and I wish I could tell my younger self that I found an outfit that I never want to take off. 🤍 Gym ✔️ Volleyball ✔️ Coffee ✔️ Errands ✔️ Plans with friends ✔️ My days rarely happen one thing at a time, so I love having pieces that move with me from workouts to everything else. @Sport Chek has become one of my favourite places to find activewear that actually keeps up with my lifestyle. #sportchek #ad The day starts at the gym, which obviously turns into a volleyball practice cause tryouts are always right when school starts again. After practice, I grab coffee with my teammates and talk about plans for the weekend. There was always something on the go and that's why I love shopping at Sport Chek. Whether I'm heading to the gym, friends, or coffee, I know I've got pieces that move with me through every part of my day.