@mikethemunch — 9x breakout

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THIS OR THAT: VIETNAMESE FOOD EDITION

@mikethemunch

4.5K followers · usually 2.2K views a post

Views

18.8K

Likes

247

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Why it worked

The video leverages a popular and engaging "This or That" format applied to a culturally relevant and widely appealing topic (Vietnamese food). The rapid-fire choices and visual presentation of dishes keep viewers interested and encourage participation in the comments.

Summary

Two people are at a Vietnamese food market, playing a "This or That" game where they choose between different Vietnamese dishes. They go through several rounds of choices, ultimately discussing their preferences for various popular Vietnamese foods.

Structure

1Introduction to the "This or That: Vietnamese Food Edition" game
2First choice: Phở vs. Bánh Mì
3Second choice: Bún Chả vs. Gỏi Cuốn
4Third choice: Bún Bò Huế vs. Cơm Tấm
5Fourth choice: Bún Riêu vs. Chả Giò
6Final choice: Bún Riêu vs. Bún Thịt Nướng

Product placement

Asian Garden Mall: APPEARS - a shopping mall where the video is filmed. Removing it would not change what happens in the video. Los Angeles for Everybody: APPEARS - a handle mentioned in the caption, likely a related account or the creator's other account. Removing it would not change what happens in the video.

On-screen text

THIS OR THAT: VIETNAMESE FOOD EDITION LET'S COMPARE VIETNAMESE FOOD LET'S DO PHỞ BÁNH MÌ NEITHER REALLY SO PHỞ SO PHỞ PHỞ OK PHỞ OR CHẢ CHẢ BÚN CHẢ OK BÚN CHẢ OR CUỐN CHẢ BÚN CHẢ OK BÚN CHẢ OR BÒ HUẾ HUẾ BÚN BÚN BÒ HUẾ OR CƠM TẤM BÚN BÒ HUẾ OR BÚN BÚN RIÊU BÚN RIÊU OR CHẢ GIÒ BÚN BÚN RIÊU OR BÚN THỊT NƯỚNG SHE LIKE BÚN Y'ALL NOW WE

Original caption

Which Viet dish would you choose with @losangeles4everybody at @asiangardenmall #asianfood #vietnamesefood #vietnamesecuisine #vietfood #vietnamesefoods