@ellarosezohra — 93x breakout

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So the world has become completely fascinated by my mirumi

@ellarosezohra

76.3K followers · usually 42.8K views a post

Views

2.6M

Likes

154.1K

Comments

709

12.9K

Why it worked

The video taps into the creator's relatable experience of treating a plush toy as a companion, creating a sense of shared experience and emotional connection with the audience. The novelty of taking a 'bag charm' on public transport also adds an element of lighthearted entertainment.

Summary

The creator takes their plush toy, Mirumi, on its first outing on the London Underground. They observe Mirumi's reactions and comfort level during the journey, noting its preference for the overground trains.

Structure

1Introduction of Mirumi and its popularity
2Mirumi's first outing on the tube
3Observing Mirumi's reactions and comfort
4Mirumi's preference for overground trains
5Conclusion of the tube trip

Product placement

mirumi: a plush toy that acts as a bag charm. It is held by the creator and spoken to. Removing it would change the subject of the video. Chanel: a black handbag that the plush toy is attached to. It merely appears as a fashion accessory. Removing it would not change what happens in the video.

On-screen text

So the world has become completely fascinated by my mirumi Today is actually mirumi's first outing I thought we'd take them on the tube and see what he gets up to Mirumi did you know that over million people have seen you now Did you know that Ha ha What are you looking at He always looks in towards me And I feel like he feels safer looking in rather looking out More than one way However life looks Study your way More than one way He definitely prefers the overgrounds He's being a lot more active on the overgrounds Don't we all mirumi Don't we all He definitely got more comfortable the longer he was on the tube You okay now Mirumi You've done your tube trip