So I've got a big problem

@ellarosezohra

76.3K followers · usually 42.8K views a post

Views

1.6M

Likes

21.1K

Comments

68

Shares

104

SoundTikTok sound · original sound - ellarosezohra

View velocity

+1.4M views over 15.5d · ~88.3K/day · 4 observations

Promoted product

Little Moons

Little Moons - Mochi Ice cream from another world. Available in Tesco, Waitrose, Ocado, Sainsbury's, Morrisons, Amazon Fresh, Deliveroo and UberEats.

3 videos2 creators

Why it worked

The video taps into a relatable problem (broken freezer during a heatwave) and offers a delightful solution with a desirable product (Little Moons mochi). The personalized cooler adds a unique and engaging element, making the promotion feel special and shareable.

Summary

The creator's freezer breaks during a heatwave, leading her to lament the loss of her frozen treats. Little Moons reaches out with a solution, sending her a personalized cooler filled with their mochi ice cream, which she then enjoys and reviews.

Structure

1Problem: Broken freezer during heatwave
2Solution offered by Little Moons
3Receiving a personalized cooler with Little Moons
4

Original caption

This is quite literally the best thing to come out of a broken freezer… fully stocked on my fave Little Moons for the foreseeable🍡🫡@Little Moons #littlemoons #mochi #tastetest AD

More from @ellarosezohra

Product placement

Little Moons: (a) ACTS - they are a brand of mochi ice cream that the creator eats and reviews. They are sent to the creator as a gift and are the focus of the video. Removing them would change the video's content. (b) APPEARS - Their logo appears on the DM screenshot and on the cooler. Removing these would not change what happens in the video. Igloo: (a) ACTS - their cooler is used to store and present the Little Moons. Removing it would change the video's content. Little Moons Refreshos: (a) ACTS - they are a specific flavor of Little Moons that the creator eats and reviews. Removing them would change the video's content.

On-screen text

So I've got a big problem My freezer has broken on one of the hottest weeks of the year I know this sounds dramatic but since quitting my job and working from home quite literally the only thing getting me through the day is my tower fan and frozen sweet treats But guys I put up a story yesterday crying over the whole freezer situation and none other than Little Moons slid into my DM saying they've got a solution And I'm not even kidding my jaw dropped when I saw this They have sent me my own personalized Little Moons cooler Oh look it opens up here Huh I don't know why I thought it was gonna be empty but they actually filled it Oh my God yes They give me the Very Berry Refreshos These are the ones that I had last time I'm quite literally melting out here So we are gonna have some cheers My God they are just as good as I remember them There's just something about that contrast between the mochi and the sorbet layer I know that's super viral for the ice cream ones but these sorbet ones are just top tier Now I actually just messaged my friends for an impromptu summer picnic cause they've also sent me their classic Little Moons and the Mini Moons which I've not tried yet And I feel like we've just got to put my fave snacks to use Although I do have to say the Very Berry ones can't be beaten

Transcript

So I've got a big problem My freezer has broken on one of the hottest weeks of the year I know this sounds dramatic but since quitting my job and working from home quite literally the only thing getting me through the day is my tower fan and frozen sweet treats But guys I put up a story yesterday crying over the whole freezer situation and none other than Little Moons slid into my DM saying they've got a solution And I'm not even kidding my jaw dropped when I saw this They have sent me my own personalized Little Moons cooler Oh look it opens up here Huh I don't know why I thought it was gonna be empty but they actually filled it Oh my God yes They give me the Very Berry Refreshos These are the ones that I had last time I'm quite literally melting out here So we are gonna have some cheers My God they are just as good as I remember them There's just something about that contrast between the mochi and the sorbet layer I know that's super viral for the ice cream ones but these sorbet ones are just top tier Now I actually just messaged my friends for an impromptu summer picnic cause they've also sent me their classic Little Moons and the Mini Moons which I've not tried yet And I feel like we've just got to put my fave snacks to use Although I do have to say the Very Berry ones can't be beaten