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25.1Talking HeadOther hookLifestyle
Hook
⭐️ strawberry + yuzu matcha!
@mywhimsycafe
16.2K followers · usually 8.8K views a post
Views
218.8K
Likes
64.2K
Comments
205
Shares
5.0K
Promoted product
Nami Matcha
Premium Japanese matcha, hojicha and genmaicha, grown and crafted in Japan. By Ashley Alexander.
Why it worked
The video combines a visually appealing and satisfying recipe with a birthday gift reveal, creating a relatable and aspirational aesthetic. The inclusion of a discount code for the featured product encourages immediate engagement and purchase.
Summary
The creator makes a strawberry and yuzu matcha latte using Nami Matcha powder, adding star gummies and watermelon seed milk. They also mention receiving a Marc Jacobs eyeshadow palette as a birthday gift and provide a discount code for Nami Matcha.
Structure
- 1Making matcha latte
- 2Adding toppings
- 3Showing birthday gift
- 4Providing discount code
Product placement
Original caption
⭐️ strawberry + yuzu matcha! i used 3 grams of strawberry matcha + 1 gram of yuzu matcha to make the yummiest matcha everrr!! also got the marc jacobs born star eyeshadow for my birthday and i think it’s super cute 🤩 use code tay15 for $$ off @Nami Matcha! mug from @★ satiatedgut ★ watermelon seed milk @Drink MILKish star gummies @Whole Foods Market #matcha #matchalatte #matchalover #homecafe #matcharecipe
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