@mywhimsycafe — 23x breakout selling FIRST HAUS tumblers

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⭐️ making an iced matcha cortado in the cutest 8 oz tumbler!

@mywhimsycafe

16.2K followers · usually 8.8K views a post

Views

201.3K

Likes

58.7K

Comments

115

1.9K

Promoted product

FIRST HAUS tumblers

Why it worked

The video leverages a visually appealing aesthetic and a popular beverage (matcha) to showcase a new product. The creator's genuine enthusiasm and the product's unique design, tailored for matcha, likely resonated with viewers interested in both the drink and aesthetically pleasing drinkware.

Summary

The creator demonstrates how to make an iced matcha cortado using a new 8 oz tumbler from FIRST HAUS NYC. The video highlights the tumbler's design and intentionality, suggesting it's crafted specifically for matcha.

Structure

1Preparing matcha
2Adding ice to tumbler
3Pouring milk and matcha into tumbler
4Showcasing the tumbler and its branding

Product placement

FIRST HAUS tumblers: ACTS - used to make and serve a matcha drink, which is the focus of the video. Removing it would change what happens in the video. FIRST HAUS NYC: APPEARS - mentioned as a matcha and espresso bar opening soon. Removing it would not change what happens in the video.

Original caption

⭐️ making an iced matcha cortado in the cutest 8 oz tumbler! cortado: 3g matcha + 2 oz water + 2 oz milk i got the chance to preview one of the tumblers from @FIRST HAUS NYC (a matcha and espresso bar opening soon in astoria!!!) not only is it gorgeous, i loved how intentional every detail was! from the proportions, down to the size, it’s crafted specifically for your matcha. it captures what FIRST HAUS is about: creating everyday objects + experiences that are intentional, reaching far beyond aesthetics! if this is the standard for their tumbler, i can’t even imagine how wonderful the cafe will feel 🤩 astoria, definitely keep this one on your radar! #matcha #matchalatte #matchalover #nyc #homecafe