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Cómo Ashley Alexander vendio $100k en matcha en 45 minutos
@vanessaaroad
11.4K followers · usually 1.8K views a post
Views
7.7K
Likes
171
Comments
1
Shares
52
Promoted product
Nami Matcha
Premium Japanese matcha, hojicha and genmaicha, grown and crafted in Japan. By Ashley Alexander.
Why it worked
The video effectively uses a "business diary" approach, showing the creator's journey and struggles transparently, which builds trust and makes the eventual success and product launch feel earned and relatable to the audience.
Summary
This video explains how Ashley Alexander built a successful matcha brand, Nami Matcha, by focusing on community, value, and transparency over a decade. She shares her three-step strategy: building an authentic audience, leading with value instead of sales, and maintaining radical transparency throughout the process, which led to her products selling out quickly.
Structure
- 1Introduction to Ashley Alexander's success with Nami Matcha
- 2Her decade-long journey of content creation
- 3Launching Nami Matcha and its rapid sales
- 4
Original caption
Cómo facturar $100k en 45 minutos sin gastar un centavo en anuncios. 🍵💸 El secreto de Ashley Alexander con Nami Matcha: 10 años de comunidad, valor real y transparencia radical. Construye confianza y los resultados hablarán por sí solos. ✨ #CreadoresDeContenido #Negocios #NamiMatcha #Emprendimiento
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