Why it worked
The video taps into a relatable sentiment of wanderlust and the romanticization of European culture, contrasting it with mundane everyday experiences. The humor comes from the unexpected juxtaposition of a common North American convenience store with the desire for a European lifestyle, amplified by the visual of the Monster Energy drink.
Summary
The video humorously contrasts the perceived experience of being in North America with Europe, showing the creator in various European settings and then ordering a "white monster" at what appears to be a 7-Eleven, implying a desire for a European experience even in a mundane North American context. The creator is shown enjoying a Monster Energy drink in different European locations.