Before you buy your next concealer

@lucyvanderwert

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Promoted product

Essence Silky Blur Hydrating Longwear Concealer

Why it worked

The video provides a comprehensive and visually organized comparison of concealer prices per milliliter, catering to a wide audience interested in beauty products. By ranking the products from most to least expensive per ml, it offers clear value and actionable information for consumers looking to make informed purchasing decisions.

Summary

The creator compares the price per milliliter of 41 different concealers, ranging from affordable to luxury brands. They highlight that some more expensive concealers offer better value in terms of product quantity for the price, and express personal preferences for certain brands like Charlotte Tilbury and Tower 28.

Structure

1Introduction to the concealer price comparison series.
2Reviewing concealers from 41 to 10, detailing price and price per ml.
3Highlighting personal favorites and less-liked products.
4Reviewing concealers from 9 to 1, including the cheapest option.
5Concluding with advice on splurging on concealer and its benefits.

Product placement

Victoria Beckham The Concealer Pen with TFC8® ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Westman Atelier Vital Skincare Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Hourglass Vanish Airbrush Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. ILIA Beauty True Skin Serum Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. CHANEL Les Beiges Serum Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Patrick Ta Major Skin Concealer ACTS - it is a concealer that is being reviewed for its price per ml. The creator states they do not like it. Removing it would change what happens in the video. Prada Beauty Reveal Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. NARS Radiant Creamy Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Kosas Revealer Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Natasha Denona Hy-Glam Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Dior Forever Skin Correct High Perfection Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Charlotte Tilbury Airbrush Flawless Blur Concealer ACTS - it is a concealer that is being reviewed for its price per ml. The creator states it is one of their favorites. Removing it would change what happens in the video. Tower 28 Swipe Serum Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Armani Beauty Luminous Silk Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Revlon Illuminance Serum Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Huda Beauty FauxFilter Luminous Matte Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Givenchy Prisme Libre Skin Caring Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Milani Conceal Perfect Long Wear Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. MECCA MAX Off Duty Serum Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Rare Beauty Liquid Touch Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Sephora Collection Best Skin Ever High Coverage Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Fenty We're Even Longwear Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Yves Saint Laurent All Hours Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Tarte Shape Tape Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Morphe Wakeup Artist Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Dior Backstage Face & Body Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Estée Lauder Double Wear Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. MAC Studio Radiance 24Hr Luminous Lift Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Lancôme Teint Idole Ultra Wear All Over Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Revolution Skin Silk Under Eye Brightener & Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Too Faced Born This Way Super Coverage Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Maybelline Instant Age Rewind Eraser Dark Circles ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. L'Oréal Paris Infallible More Than a Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. NYX Professional Makeup Bare With Me Concealer Serum ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. L'Oréal Paris True Match Radiant Serum Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. e.l.f. Hydrating Camo Concealer & 16HR Camo Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Maybelline Lifter Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Rimmel London Multi Tasker Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video. Essence Silky Blur Hydrating Longwear Concealer ACTS - it is a concealer that is being reviewed for its price per ml. Removing it would change what happens in the video.

Original caption

Some luxury concealers are actually better value than affordable brands... 👀 Which one shocked you the most? #affordablemakeup #luxurymakeup #drugstoremakeup #makeupreview #luxuryvsaffordable

More from @lucyvanderwert

On-screen text

Victoria Beckham The Concealer Pen with TFC8® $114/2.4ml $47.50/ml Westman Atelier Vital Skincare Concealer $79/6ml $13.17/ml Hourglass Vanish Airbrush Concealer $66/6ml $11.00/ml ILIA Beauty True Skin Serum Concealer $55/5ml $11.00/ml CHANEL Les Beiges Serum Concealer $89/8.5ml $10.47/ml Patrick Ta Major Skin Concealer $59/6ml $9.83/ml Prada Beauty Reveal Concealer $87/9ml $9.67/ml NARS Radiant Creamy Concealer $59/6.5ml $9.08/ml Kosas Revealer Concealer $53/6ml $8.83/ml Natasha Denona Hy-Glam Concealer $55/7ml $7.86/ml Dior Forever Skin Correct High Perfection Concealer $77/11ml $7.00/ml Charlotte Tilbury Airbrush Flawless Blur Concealer $57/8.3ml $6.87/ml Tower 28 Swipe Serum Concealer $39/6ml $6.50/ml Armani Beauty Luminous Silk Concealer $77/12ml $6.42/ml Revlon Illuminance Serum Concealer $31/5ml $6.20/ml Huda Beauty FauxFilter Luminous Matte Concealer $55/9ml $6.11/ml Givenchy Prisme Libre Skin Caring Concealer $67/11ml $6.10/ml Milani Conceal Perfect Long Wear Concealer $27.99/5ml $5.60/ml MECCA MAX Off Duty Serum Concealer $26/4.5ml $5.78/ml Rare Beauty Liquid Touch Concealer $43/7.5ml $5.73/ml Sephora Collection Best Skin Ever High Coverage Concealer $28/5ml $5.60/ml Fenty We're Even Longwear Concealer $49/9ml $5.44/ml Yves Saint Laurent All Hours Concealer $80/15ml $5.33/ml Tarte Shape Tape Concealer $53/10ml $5.30/ml Morphe Wakeup Artist Concealer $20/3.78ml $5.29/ml Dior Backstage Face & Body Concealer $58/11ml $5.27/ml Estée Lauder Double Wear Concealer $60/12ml $5.00/ml MAC Studio Radiance 24Hr Luminous Lift Concealer $55/11ml $5.00/ml Lancôme Teint Idole Ultra Wear All Over Concealer $63/13ml $4.85/ml Revolution Skin Silk Under Eye Brightener & Concealer $18/4ml $4.50/ml Too Faced Born This Way Super Coverage Concealer $59/13.5ml $4.37/ml Maybelline Instant Age Rewind Eraser Dark Circles $24.99/6ml $4.17/ml L'Oréal Paris Infallible More Than a Concealer $31.99/10ml $3.20/ml NYX Professional Makeup Bare With Me Concealer Serum $26.95/9.6ml $2.81/ml L'Oréal Paris True Match Radiant Serum Concealer $29.99/11ml $2.73/ml e.l.f. Hydrating Camo Concealer & 16HR Camo Concealer $16/6ml $2.67/ml Maybelline Lifter Concealer $24.99/11ml $2.27/ml Rimmel London Multi Tasker Concealer $18.95/10ml $1.90/ml Essence Silky Blur Hydrating Longwear Concealer $5.50/10ml $0.55/ml

Transcript

Before you buy your next concealer, here's what they actually cost per milliliter. Welcome back to my series where I'm comparing price per gram or mil of different products from affordable and luxury categories. Today I'm doing concealers and this was very fun and has a few surprises in the mix. Once again, this is just a fun objective comparison. It has no measure on how well they perform, if they suit your skin, if they crease, if they crack, if they look shit. Basically, I'm going to tell you about 41 different concealers. I'll try and rush through the best I can. Number 41, Victoria Beckham, the concealer pen. $114 for 2.4 mil, $47.50 per mil. Number 40, Westman Atelier Vital Skincare Concealer, $79 for 6 mil, $13.17 per mil. Number 39 is Hourglass Vanish Airbrush Concealer, $66 for 6 mil, $11 per mil. Number 38 is ILIA Beauty True Skin Serum Concealer, $55 for 5 mil, $11 per mil. Number 37 is Chanel, Les Beiges Serum Concealer, $89 for 8.5 mil, $10.47 per mil. Number 36 is Patrick Ta Major Skin Concealer, $59 for 6 mil, $9.83 per mil. I don't like that one, but I don't particularly like him right now. Number 35 is Prada Beauty Reveal Concealer, $87 for 9 mil, $9.67 per mil. Number 34 is NARS Radiant Creamy Concealer, $59 for 6.5 mil, $9.08 per mil. Number 33 is Kosas Revealer Concealer, $53 for 6 mil, $8.83 per mil. Number 32 is Natasha Denona Hy-Glam Concealer, $55 for 7 mil, $7.86 per mil. Number 31 and 30 are actually tied. Number 31 is Dior Forever Skin Correct High Perfection Concealer, $77 for 11 mil, $7 per mil. Number 28 is Charlotte Tilbury Airbrush Flawless Blur Concealer, $57 for 8.3 mil, $6.87 per mil. My favorite. Number 27 is my other favorite, Tower 28 Swipe Serum Concealer, $39 for 6 mil, $6.50 per mil. Number 26 is Armani Beauty Luminous Silk Concealer, $77 for 12 mil, $6.42 per mil. Number 25 is Revlon Illuminance Serum Concealer, $31 for 5 mil, $6.20 per mil. Number 24 is Huda Beauty FauxFilter Luminous Matte Concealer, $55 for 9 mil, $6.11 per mil. Number 23 is Givenchy Prisme Libre Skin Caring Concealer, $67 for 11 mil, $6.10 per mil. Number 22 is Milani Conceal Perfect Long Wear Concealer, $27.99 for 5 mil, $5.60 per mil. Number 21 is MECCA MAX Off Duty Serum Concealer, $26 for 4.5 mil, $5.78 per mil. Number 20 is Rare Beauty Liquid Touch Concealer, $43 for 7.5 mil, $5.73 per mil. Number 19 is Sephora Collection Best Skin Ever High Coverage Concealer, $28 for 5 mil, $5.60 per mil. Number 18 is Fenty We're Even Longwear Concealer, $49 for 9 mil, $5.44 per mil. Number 17 is Yves Saint Laurent All Hours Concealer, $80 for 15 mil, $5.33 per mil. Number 16 is Tarte Shape Tape Concealer, $53 for 10 mil, $5.30 per mil. Number 15 is Morphe Wakeup Artist Concealer, $20 for 3.78 mil, $5.29 per mil. Number 14 is Dior Backstage Face & Body Concealer, $58 for 11 mil, $5.27 per mil. Number 13 is Estée Lauder Double Wear Concealer, $60 for 12 mil, $5.00 per mil. It's actually the same price per mil as number 12, which is MAC Studio Radiance 24Hr Luminous Lift Concealer, $55 for 11 mil, $5.00 per mil. Number 11 is Lancôme Teint Idole Ultra Wear All Over Concealer, $63 for 13 mil, $4.85 per mil. Number 10 is Revolution Skin Silk Under Eye Brightener & Concealer, $18 for 4 mil, $4.50 per mil. Number 9 is Too Faced Born This Way Super Coverage Concealer, $59 for 13.5 mil, $4.37 per mil. Number 8 is Maybelline Instant Age Rewind Eraser Dark Circles, $24.99 for 6 mil, $4.17 per mil. Number 7 is L'Oréal Paris Infallible More Than a Concealer, $31.99 for 10 mil, $3.20 per mil. Number 6 is NYX Professional Makeup Bare With Me Concealer Serum, $26.95 for 9.6 mil, $2.81 per mil. Number 5 is L'Oréal Paris True Match Radiant Serum Concealer, $29.99 for 11 mil, $2.73 per mil. Number 4 is elf Hydrating Camo Concealer & 16HR Camo Concealer, $16 for 6 mil, $2.67 per mil. Number 3 is Maybelline Lifter Concealer, $24.99 for 11 mil, $2.27 per mil. Number 2 is Rimmel London Multi Tasker Concealer, $18.95 for 10 mil, $1.90 per mil. And in first place, once again, Essence Silky Blur Hydrating Longwear Concealer, $5.50 for 10 mil, $0.55 per mil. And that one is arriving in the mail for me in a few days and I cannot wait to try it. It looks so good and so many people love it. So that was a long video. I tried to rush as much as I could. But there's some interesting things in there. One takeaway that I have is that it does look like the more affordable concealers are actually quite small in the amount of milliliters you're getting for the price. So, you know, things like, I love mine and it's worth the money. These, you know, the Charlotte Tilbury and the Tower 28, very different prices at $57 and $39. However, the price per mil is very similar at $6.87 and $6.50. Maybe don't feel bad about spending a little bit extra on your favorite concealer. I personally crease like a motherfucker. I'm creasing right now because I've been sitting here for too long in front of the lights. I need to get good concealers. And so I love mine and it's worth the money. It generally is worth the money with these. There's some exceptions, but don't feel bad, don't feel bad for spending on yourself. Concealer is one of those things that you can generally feel really good about and can fix a blemish or things like that. So yeah, anyway, this is not every single concealer in the world. This is, you know, 40 something of them. And I I hope you enjoyed it. All right, bye.