The video taps into the popular 'dupe' or 'luxury vs. affordable' trend by providing a data-driven comparison of beauty products. The creator's relatable struggle with the pricing and weight disclosures adds authenticity and engagement, making the content more shareable.
Summary
The creator compares the price per milligram of various brow pencils, ranking them from most expensive to least expensive. The video highlights the significant price differences between luxury and drugstore brands, with the e.l.f. Instant Lift Waterproof Brow Pencil coming in as the most affordable per milligram.
Structure
1Introduction and explanation of the price per milligram comparison.
2Ranking of luxury brow pencils from most to least expensive per milligram.
3Ranking of drugstore brow pencils from most to least expensive per milligram.
4Discussion of the challenges in finding accurate weight information for some products.
Original caption
$220/.1g VS $5/.1g 😱 Still love your micro brow pencil? #affordablemakeup #luxurymakeup #drugstoremakeup #makeupreview #luxuryvsaffordable
More from @lucyvanderwert
More breakout videos from this creator.
5Reveal of the top-ranked affordable brow pencil.
Product placement
Benefit Precisely, My Brow Detailer Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Hourglass Arch Micro Brow Sculpting Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Kosas Brow Pop Nano Ultra-Fine Detailing Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Victoria Beckham BabyBlade Eyebrow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Revolution Precise Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Anastasia Beverly Hills Brow Wiz ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Fenty Brow MVP Ultra Fine Brow Pencil & Styler ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Kosas Brow Pop Dual-Action Defining Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Too Faced Super Fine Brow Detailer ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Kevyn Aucoin The Precision Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Rare Beauty Brow Harmony Precision Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. e.l.f. Ultra Precise Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. MECCA MAX Brow Guru Micro Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Revlon Micro Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Max Factor Brow Shaper Eyebrow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Charlotte Tilbury Brow Lift ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Revolution Precise Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Anastasia Beverly Hills Brow Definer ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Westman Atelier Bonne Brow Defining Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. MCoBeauty Xtend Brows Shape & Sculpt Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Sephora Collection Instant Sculpt Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Benefit Goof Proof Eyebrow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content. Essence Micro Precise Brow Pencil ACTS - it is used to fill in eyebrows. Removing it would change the video's content.
I might hurt some feelings when I tell you how much your micro brow pencil costs per milligram. Welcome back to my series where I'm comparing luxury and affordable products in price per weight. Today I'm comparing 40 retractable eyebrow pencils. I haven't included sharpenable pencils. I'm doing micro and normal retractable pencils. Once again, we're not doing sale prices, only full price retail. And also, this is not a measure of how good the pencil is. This is just a fun, objective comparison. Sorry to long intro, but I needed to cut L'Oréal out of this. They did not disclose the actual weight of the full product. I'm going to be telling you the price per 0.1 grams as well, because these are small products. Number 40 goes to Benefit Precisely, My Brow Detailer Pencil, $44 for 0.02 grams, $220 per 0.1 grams. Number 39 is Hourglass Arch Micro Brow Sculpting Pencil, $51 for 0.04 grams, $127.50 per 0.1 grams. Number 38 is Kosas Brow Pop Nano Ultra-Fine Detailing Pencil, $38 for 0.03 grams, $126.67 per 0.1 grams. Number 37 is Victoria Beckham BabyBlade Eyebrow Pencil, $58 for 0.06 grams, $96.67 per 0.1 grams. Number 36 and 35 are tied with the same pricing. Anastasia Beverly Hills Archbrow Brow Pencil and Charlotte Tilbury Brow Cheat, $48 for 0.05 grams, $96 per 0.1 grams. Number 34 is Stila Sketch & Sculpt Brow Pencil, $33 for 0.04 grams, $82.50 per 0.1 grams. Number 33 is Glossier Boy Brow Arch, $39 for 0.05 grams, $78 per 0.1 grams. Number 32 is Dior Diorshow Brow Styler, $62 for 0.09 grams, $68.89 per 0.1 grams. Number 31 is Benefit Precisely, My Brow Pencil, $49 for 0.08 grams, $61.25 per 0.1 grams. Number 30 is Anastasia Beverly Hills Brow Wiz, $48 for 0.085 grams, $56.47 per 0.1 grams. Number 29 is Fenty Brow MVP Ultra Fine Brow Pencil & Styler, $39 for 0.07 grams, $55.71 per 0.1 grams. Number 28 and 27 are tied with the same pricing. Kosas Brow Pop Dual-Action Defining Pencil and Too Faced Super Fine Brow Detailer, $43 for 0.08 grams, $53.75 per 0.1 grams. Number 26 is Kevyn Aucoin The Precision Brow Pencil, $49 for 0.1 grams, $49 per 0.1 grams. Number 25 is Rare Beauty Brow Harmony Precision Pencil, $34 for 0.08 grams, $42.50 per 0.1 grams. Number 24 is e.l.f. Ultra Precise Brow Pencil, $16 for 0.05 grams, $32 per 0.1 grams. Number 23 is MECCA MAX Brow Guru Micro Pencil, $20 for 0.065 grams, $30.77 per 0.1 grams. Number 22 is Revlon Micro Brow Pencil, $25 for 0.09 grams, $27.78 per 0.1 grams. Number 21 is Max Factor Brow Shaper Eyebrow Pencil, $24.95 for 0.09 grams, $27.72 per 0.1 grams. Number 20 is Charlotte Tilbury Brow Lift, $48 for 0.2 grams, $24 per 0.1 grams. Number 19 is Revolution Precise Brow Pencil, $12 for 0.05 grams, $24 per 0.1 grams. Number 18 and 17 are tied with the same pricing. NYX Micro Brow Pencil and Maybelline Express Brow Ultra Slim, $19.99 for 0.09 grams, $22.21 per 0.1 grams. Number 16 is Anastasia Beverly Hills Brow Definer, $41 for 0.2 grams, $20.5 per 0.1 grams. Number 15 is Westman Atelier Bonne Brow Defining Pencil, $62 for 0.34 grams, $18.24 per 0.1 grams. Number 14 is MCoBeauty Xtend Brows Shape & Sculpt Pencil, $16 for 0.1 grams, $16 per 0.1 grams. Number 13 is Sephora Collection Instant Sculpt Brow Pencil, $24 for 0.15 grams, $16 per 0.1 grams. Number 12 is Benefit Goof Proof Eyebrow Pencil, $49 for 0.34 grams, $14.41 per 0.1 grams. Number 11 is Essence Micro Precise Brow Pencil, $4.5 for 0.05 grams, $9 per 0.1 grams. Number 10 is Rimmel London Brow This Way 2-in-1 Fill and Sculpt, $19.95 for 0.25 grams, $7.98 per 0.1 grams. Number 9 is Revlon ColorStay Brow Pencil, $25 for 0.35 grams, $7.14 per 0.1 grams. Number 8 is MECCA MAX Brow Guru Cutting Edge Pencil, $24 for 0.42 grams, $5.71 per 0.1 grams. Number 7 is e.l.f. Instant Lift Waterproof Brow Pencil, $11 for 0.24 grams, $4.58 per 0.1 grams. Number 6 is Natio Angled Eyebrow Pencil, $18.95 for 0.2 grams, $9.48 per 0.1 grams. Number 5 is Essence Micro Precise Brow Pencil, $4.5 for 0.05 grams, $9 per 0.1 grams. Number 4 is Rimmel London Brow This Way 2-in-1 Fill and Sculpt, $19.95 for 0.25 grams, $7.98 per 0.1 grams. Number 3 is Revlon ColorStay Brow Pencil, $25 for 0.35 grams, $7.14 per 0.1 grams. Number 2 is MECCA MAX Brow Guru Cutting Edge Pencil, $24 for 0.42 grams, $5.71 per 0.1 grams. Number 1 is e.l.f. Instant Lift Waterproof Brow Pencil, $11 for 0.24 grams, $4.58 per 0.1 grams. That's a huge difference. Anyway, that was really hard. You might notice that some of the weights I've mentioned are not actually what's on common websites, like priceline and things. I double-checked and I also did chat GBT to also cross-reference. So I found that the product weight disclosure on brow pencils was not correct and very challenging. Not only that, but it was a struggle to actually say them out loud. So this list was a struggle, not only that, but it was a struggle to actually say them out loud.
