Entrepreneur HE SOLD A $40K BRACELET BEFORE HE'D EVER MADE ONE. NOW HE DESIGNS FOR DRAKE AND RIHANNA

Entrepreneur HE SOLD A $40K BRACELET BEFORE HE'D EVER MADE ONE. NOW HE DESIGNS FOR DRAKE AND RIHANNA THE HUSTLE Jason Arasheben arrived at UCLA with $400. He spent it on wholesale accessories and set up shop on campus, making $800 his first day. By senior year he had expanded to six campuses and 250 salons. THE PIVOT Spending nights in LA clubs, Jason decided to pivot toward luxury, designing custom diamond pendants with no experience in the industry. He'd network with 10 people/night, wearing loud outfits so he'd be remembered. THE SALE After 100 rejections, basketball star Anthony Mason finally agreed to meet. Jason showed up with a makeshift catalog and quoted $40K on the spot. He found someone to manufacture it and made $2K on the deal. THE BRAND Jason of Beverly Hills has designed custom pieces for Rihanna, JB, Kim Kardashian and more, and crafted championship rings for the NBA and NFL. The studio has made diamond fish tanks and diamond shoes. THE LESSON: OPPORTUNITY CAN COME FROM ANYWHERE Jason believes in staying alert to what's in front of him. His advice: if someone offered you $5 for every red car you saw today, you'd know exactly how many there were. That's how you should move through life: eyes open, always looking.