Entrepreneur HE SOLD A $40K BRACELET BEFORE HE'D EVER MADE ONE. NOW HE DESIGNS FOR DRAKE AND RIHANNA

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Jason of Beverly Hillshttps://smartlink.bio/t/entrepreneur ↗

Why it worked

The story is inspirational, showcasing a rags-to-riches narrative with celebrity endorsements, which appeals to a wide audience interested in entrepreneurship and luxury.

Summary

This slideshow tells the story of Jason Arasheben, founder of Jason of Beverly Hills. It details his journey from being in debt at UCLA to becoming a successful luxury jewelry designer for celebrities like Drake and Rihanna.

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Original caption

Jason Arasheben was $28,000 in debt at UCLA when he spent his last $400 on wholesale accessories and set up a table on campus. He expanded to six campuses and 250 nail salons, pivoted to luxury jewelry with zero industry experience and sold a $40,000 bracelet he hadn't made yet. Today he designs for Drake, Rihanna and Justin Bieber. This is the story of Jason of Beverly Hills.