Hook
More breakout videos from this creator.
This guy went from selling fake clothes to his classmates to building his own $50 million empire! In 2001, Rhuigi Villaseñor's family moves from Manila to the San Fernando Valley. He's nine and speaks no English, so he learns the language watching Kobe Bryant interviews on repeat. He can't afford the clothes he wants, so he steals them and resells them at school. Growing up in the Valley, surrounded by LA's bandana culture, he realizes nobody has built a brand around it. So he designs a T-shirt with a blowncout bandana print and puts it online. He doesn't get a single sale for three months. Then Kendrick Lamar wears it at the BET Awards. Rhuigi opens his PayPal in a beat up Ford Runner with his sister and sees $150,000. He starts crying, but he blows it all on cars and jewelry. His second collection flops. He's back to zero, sleeping on a mattress and almost moves back in with his parents. Instead he flies to Paris, walks into a Barneys buying meeting with the clothes on his back and gets an order. Then Jay-Z wears it offstage and LeBron James shows up in a Rhude t-shirt courtside. In 2021 Rhude collaborates with McLaren and Lamborghini. And today it generates over $50.9M.