Dealerships Are In Trouble

@nextlevelwithbou

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Why it worked

The video taps into a current pain point for the automotive sales industry, offering advice and insights that resonate with those working in or observing the sector. The direct and somewhat provocative hook, combined with the relatable topic of industry challenges, likely drove engagement.

Summary

A car dealership sales manager explains that many dealerships are in trouble because newer salespeople are accustomed to the easy sales environment of the COVID era. They lack the "grind" and negotiation skills needed to close deals in the current market where customers are less willing to pay premium prices.

Structure

1Dealerships are in trouble due to a lack of experienced salespeople.
2Newer salespeople only know the easy COVID sales environment.
3They don't know how to "grind" to close deals.
4The old way was to fight for every deal, regardless of profit margin.
5Salespeople need to adapt and fight for deals again to survive.

Original caption

Hard times create strong people. Easy times create weak people. #dealershiplife #salesmanager #carsalestraining #saleslife #salesleadership

More from @nextlevelwithbou

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Product placement

The speaker is a car dealership sales manager, and the video discusses the challenges faced by car dealerships and their sales teams. The speaker's shirt has a logo that appears to be for Bob King Buick GMC.

Call to action

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On-screen text

Dealerships Are In Trouble

Transcript

A lot of dealerships are in trouble, man, and here's why. Most of the floors are filled with guys that have been selling cars 5, 6 years or less at the most 5, 6 years, right? Most less. And that's COVID days. They don't know what pre-COVID days is. When you gotta grind to close a car deal, go triple net, hold back, and you're going into all of your costs to close and fighting for car deals. What they're not used to is having that grind. They're used to customers coming in, you know, buying whatever you have available or if you have available, putting your order in and paying MSRP, paying sticker. And the mindset then was, if you don't pay for it, no problem, somebody else will. Next one. Flying these days. You gotta be willing to grind for your deals. Now I'm not saying every deal should be a mini, but old school days, you sell everybody. Some's gonna be high, some's gonna be low, some's gonna be in the middle. But you need to be fighting for every deal. That's not closing on your first pencil. That's the difference. And if these sales guys don't get that in their head, that you gotta fight for these deals, it's not COVID days, they're in trouble. Follow me for more free content like this. God bless.