Team Mikayla

@bethennyfrankel

3.4M followers · usually 105.3K views a post

Views

792.0K

Likes

38.3K

Comments

399

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SoundTikTok sound · original sound - bethennyfrankel

Promoted product

Mikayla

Why it worked

The creator leverages a strong, polarizing stance ('Team Mikayla' vs. detractors) to generate engagement and discussion, even while reviewing a product.

Summary

The creator reviews a beauty product, stating it's not worth the price and doesn't perform well. She expresses strong support for 'Team Mikayla' and criticizes those who dislike her.

Structure

1Introduction and product reveal
2Critique of product performance and price
3Expression of support for 'Team Mikayla'
4Criticism of detractors

Product placement

Mikayla: ACTS - is a lip/cheek product that the creator uses on her lips. Removing it would change what happens in the video.

On-screen text

Team Mikayla

Original caption

Anyone who jumps on that bandwagon is a loser. #teammikayla @Mikayla Nogueira

More from @bethennyfrankel

More breakout videos from this creator.

Transcript

I just telling you I am so Team Mikayla because this yummy big oil that I ordered to my house that is the cutest packaging and look like it was gonna be the best thing. It doesn't matter whether it's for your lips, your cheeks or your ass. It's not worth it. Like it's not it. I used it today. It is just a big bomb. That's like $12 or $9 to $10. If you get it somewhere else. Um, it's a non-event. So Team Mikayla. You're welcome. Also, people just jump on to hate and stupidity because they're fucking losers, conformist followers and she probably had a horrible couple weeks because of it. Like, boss, fucking losers.