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7.4Talking HeadResult / Flex hookLifestyle
Hook
Better for you lighter supermodel chicken salad...
@bethennyfrankel
3.4M followers · usually 105.3K views a post
Views
769.4K
Likes
22.8K
Comments
372
Shares
385
Why it worked
The creator's personal endorsement and the implied exclusivity of the product (selling out quickly) create desire and curiosity, making viewers want to try it.
Summary
Bethenny Frankel is shown eating chicken salad from a container, expressing her enjoyment and noting that it sells out quickly. She implies that the reason for its popularity is its delicious taste.
Structure
- 1Introducing the chicken salad
- 2Eating the chicken salad
- 3Expressing enjoyment
- 4Mentioning its popularity
- 5Concluding it's good
On-screen text
Better for you lighter
supermodel chicken
salad...
Transcript
I'm pretty sure I opened the cafe. Just so I can have chicken salad at home. It's so good. It keeps selling out. And there's a reason why. It's so good.
Original caption
I can’t wait to go today! #supermodelcafe #SuperModel #chickensalad
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