Supermodel snack of the summer

@bethennyfrankel

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SoundTikTok sound · original sound - bethennyfrankel

Promoted product

Wilde Protein Crackers

Thin & crispy protein chips and crackers crafted from real ingredients: chicken breast, egg whites, cheese, and bone broth.

Why it worked

The creator leverages her personal brand and a relatable "snack hack" to showcase a product in a way that feels authentic and aspirational, appealing to viewers interested in health-conscious and convenient food options.

Summary

Bethenny Frankel shares her "supermodel snack of the summer," featuring Wilde Protein Crackers topped with chicken salad. She highlights the crackers' high protein content and compares them favorably to cheese crackers, expressing her enthusiasm for the snack.

Structure

1Introduces "supermodel snack of the summer"
2Shows Wilde Protein Crackers and chicken salad
3Praises crackers for high protein and crispiness
4Compares crackers to cheesits

Original caption

This was an unexpected supermodel surprise #SuperModel #supermodelcafe #supermodelsnack

More from @bethennyfrankel

Product placement

Wilde Protein Crackers (ACTS - eaten by creator, shown on packaging, described as a snack; removing it would change the video) Bethenny Frankel Chicken Salad (ACTS - shown in container, used as topping for crackers, described as a snack; removing it would change the video)

On-screen text

Supermodel snack of the summer

Transcript

Nobody just created Supermodel snack of the summer. It's these cheesy protein chip I ate some of them, I made a tray for my roommate because they're like better for you, high protein, 12 grams of protein. I was shocked. Cheesits. And they're crispier than cheesits. Imagine cheesits go stale pretty quickly. These Wow. Chicken bone broth protein. It's all chicken bone broth protein. Wow. Okay. We see each other. I need to put these in the cafe. We had chicken salad samples to the line. I'm kind of obsessed with another supermodel snack.