Hook
You probably didn't stop liking it... you just stopped feeling different for liking it. We we hate things that were once trending and now they're seen as basic. Through social media we've seen trends come in and out. At one point they were so popular and now if you to have it, you're just basic. Like matcha, Stanley cups, diet chocolate, La Bouche, different music artists, different places in the world like Dubai and Bali. If you go there, people then are like, whoa, that's just basic. But why? Because at one point it was the coolest place to be or the coolest thing to have. So me being me, I looked into the psychology of this. Humans don't want to just belong, they want to feel different. We join trends as they're becoming popular so that we fit in. And we want to be trendy, but then once everyone jumps on the trend, it's not as cool. Researchers call this the need for uniqueness. Psychologists suggest we all balance two competing needs. We want to fit in and we want to stand out. If nobody likes something, we avoid it. If everybody likes something, we start avoiding it. The sweet spot is that it has to be popular enough that it feels socially acceptable, but rare enough that it still feels slightly unique. This is why trends often explode and then become slightly basic.
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