@jdaarondfwrealtor — 4x breakout selling Moxies

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MOXIES

@jdaarondfwrealtor

7.8K followers · usually 1.8K views a post

Views

22.2K

Likes

802

Comments

480

Promoted product

Moxies

Why it worked

The video leverages the strong association with the Dallas Cowboys and The Star complex to generate interest in a new restaurant. It also uses the creator's persona as an "internet mayor and hardest working realtor" to connect with the local audience and offer a call to action related to real estate.

Summary

This video announces the upcoming opening of Moxies, a Canadian restaurant and bar chain, at The Star in Frisco, Texas. The new location will be a large space designed for game day crowds and post-practice gatherings, with construction beginning in July and opening in 2027.

Structure

1Introduction of Moxies at The Star
2Description of the new location's size and purpose
3Information on existing locations and construction timeline
4Introduction of the realtor and his services

Product placement

MOXIES: A restaurant and bar chain. It ACTS as the subject of the video, with its new location being announced. Removing it would fundamentally change the video's topic. FORD: A logo appears on the stadium. It merely APPEARS. Removing it would not change what happens in the video. THE STAR: A location in Frisco, Texas. It ACTS as the setting for the new Moxies location. Removing it would change the video's topic, but it is not a product being sold. DALLAS COWBOYS: A team whose home turf is featured. The logo merely APPEARS. Removing it would not change what happens in the video.

Original caption

A new upscale spot is coming to The Star. 🏈🍸 Moxies is moving into the former City Works space at the Dallas Cowboys world headquarters in Frisco, and this Canadian chain knows how to do a big room. Think nearly 13,000 square feet of restaurant and bar, tailor made for game day energy. It's the brand's first Frisco location, joining their Plano and Southlake spots. Construction starts at the end of July, with doors opening in 2027, so mark your calendar now. The Star keeps leveling up, and this one is worth the wait. Article via Community Impact Hot tips around Denton County or the rest of DFW? Thinking about buying, building, or selling? 👉 DM me 📲 Text J.D. 254-913-7381 Save this for your next night out at The Star and tag your crew. #frisco #friscotx #thestarfrisco #dfw #dfwfoodie #dfwrealestate