could I please just get a glass of milk with ice?

@ashley.paiige

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Rocky's Travel Packets

Why it worked

The video combines a popular drink (matcha) with travel hacks and a relatable "day in the life" format, making it engaging and shareable. The creator's personal touch and the aesthetic setting also contribute to its appeal.

Summary

The creator demonstrates how to make a matcha drink while on vacation in Bodrum. She uses a travel kit that includes matcha powder packets, a whisk, and a bowl, along with stevia sweetener and room temperature water.

Structure

1Introduction and location
2Preparing the matcha powder
3Adding water and whisking
4Adding ice and sweetener
5Final product reveal and taste

Product placement

365 by Whole Foods Market Stevia: ACTS - used as a sweetener for the matcha. Removing it would change the taste of the drink. It appears on screen and is mentioned by name. Rocky's Travel Packets: ACTS - used to hold the matcha powder for easy travel and preparation. Removing it would change the preparation method. It appears on screen and is mentioned by name. 365 by Whole Foods Market: ACTS - the brand name of the Stevia product used. Removing it would mean the specific product is not identified.

Original caption

poolside matchas in bodrum 🍵 I love coffee but don’t feel great if I drink more than 1 a day— this is how to make a perf matcha on the go #foryou #matchalatte #travelhacks #bodrum

More from @ashley.paiige

Their other posts in the index, biggest breakout first.

On-screen text

could I please just get a glass of milk with ice? good morning, we're in Bodrum I'm gonna make a matcha I have traveled with my kit for actually years don't get me wrong, I love coffee but sometimes you just need a matcha so to travel, I have my bowl, my sifter, my whisk, my spoon and then, I have like a single serve of matcha I'm so excited about Rocky's coming out with these travel packets obviously not an ad but if I'm gonna have matcha it's gotta be ceremonial grade we have this beautiful bright green matcha just sifting it through my sifter this makes sure you don't have any clumps. for water, usually I do hot water but we're just gonna do some room temp water cause we're the pool then I'm taking my matcha whisk and just going in with an m shape with my wrist and go around the sides just to make sure you're picking up any clumps thank you thank you so much this is like the most amount of ice I've ever seen in Euro Summer gonna add a few drops of stevia this just stays in my matcha kit this is French vanilla flavored okay we've got our milk that's a beautiful matcha cheers

Transcript

good morning, we're in Bodrum I'm gonna make a matcha I have traveled with my kit for actually years don't get me wrong, I love coffee but sometimes you just need a matcha so to travel, I have my bowl, my sifter, my whisk, my spoon and then, I have like a single serve of matcha I'm so excited about Rocky's coming out with these travel packets obviously not an ad but if I'm gonna have matcha it's gotta be ceremonial grade we have this beautiful bright green matcha just sifting it through my sifter this makes sure you don't have any clumps. for water, usually I do hot water but we're just gonna do some room temp water cause we're the pool then I'm taking my matcha whisk and just going in with an m shape with my wrist and go around the sides just to make sure you're picking up any clumps thank you thank you so much this is like the most amount of ice I've ever seen in Euro Summer gonna add a few drops of stevia this just stays in my matcha kit this is French vanilla flavored okay we've got our milk that's a beautiful matcha cheers